SunTrust 2007 Annual Report Download - page 73

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(1-800-SUNTRUST). In addition to serving the retail market, the Retail line of business serves as an entry point for other
lines of business. When client needs change and expand, Retail refers clients to SunTrust’s Wealth and Investment
Management, Mortgage and Commercial lines of business.
Commercial
The Commercial line of business provides enterprises with a full array of financial products and services including
commercial lending, financial risk management, and treasury and payment solutions including commercial card services. The
primary client segments served by this line of business include “Diversified Commercial” ($5 million to $50 million in
annual revenue), “Middle Market” ($50 million to $250 million in annual revenue), “Commercial Real Estate” (entities that
specialize in commercial real estate activities), and “Government/Not-for-Profit” entities. Also included in this segment are
specialty groups that operate both inside and outside of our footprint, such as Premium Assignment Corporation, which
provides insurance premium financing, and Affordable Housing Group, which manages community development projects
that generate tax credits.
Corporate and Investment Banking
CIB serves issuer clients in the middle and large corporate markets. In addition to a large diversified client base, CIB is
focused on these key industry sectors: consumer and retail, financial services and technology, energy, healthcare and
industrials. CIB provides an extensive range of investment banking products and services, including mergers and acquisitions
services, capital raising in debt and equity markets, financial risk management, asset securitization and market making in
cash securities and derivative instruments. These investment banking products and services are provided to CIB’s issuer
clients, Commercial clients and Wealth and Investment Management clients. CIB also offers traditional lending, leasing,
treasury management services and institutional investment management to its clients. In addition, CIB serves investor clients
through proprietary product flow in fixed income and equity markets, secondary trading capabilities and equity research.
Mortgage
The Mortgage line of business offers residential mortgage products nationally through its retail, broker and correspondent
channels. These products are either sold in the secondary market primarily with servicing rights retained or held as whole
loans in the Company’s residential loan portfolio. The line of business services loans for its own residential mortgage
portfolio as well as for others. Additionally, the line of business generates revenue through its tax service subsidiary
(ValuTree Real Estate Services, LLC) and the Company’s captive reinsurance subsidiary (Twin Rivers Insurance Company,
formerly Cherokee Insurance Company).
Wealth and Investment Management
Wealth and Investment Management provides a full array of wealth management products and professional services to both
individual and institutional clients. Wealth and Investment Management’s primary segments include Private Wealth
Management (“PWM”) (brokerage and individual wealth management), GenSpring Family Offices – formerly Asset
Management Advisors, or (“AMA”), and Institutional Investment Management and Administration.
The PWM group offers professional investment management and trust services to clients seeking active management of their
financial resources. In addition, the Private Banking group is included in PWM, which enables the group to offer a full array
of loan and deposit products to clients. PWM includes SunTrust Investment Services which operates across the Company’s
footprint and offers discount/online and full service brokerage services to individual clients. GenSpring provides family
office solutions to ultra high net worth individuals and their families. Utilizing teams of multi-disciplinary specialists with
expertise in investments, tax, accounting, estate planning and other wealth management disciplines, GenSpring helps families
manage and sustain their wealth across multiple generations.
Institutional Investment Management and Administration is comprised of Trusco, retirement services, endowment and
foundation services, and corporate agency services. Trusco is an investment advisor registered with the Securities and
Exchange Commission which serves as investment manager for the STI Classic Funds and many of Wealth and Investment
Management’s clients. Trusco also includes Seix Advisors, the fixed income division of Trusco. Retirement services provide
administration and custody services for defined benefit and defined contribution plans as well as administration services for
non-qualified plans. Endowment and foundation services provides administration and custody services to non-profit
organizations, including government agencies, colleges and universities, community charities and foundations, and hospitals.
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