ICICI Bank 2013 Annual Report Download - page 218
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P8
Promoting Inclusive Growth
also celebrated the ‘Joy of Giving Week’ during
October 2-8, 2012 in partnership with GiveIndia.
ICICI PRUDENTIAL LIFE INSURANCE
COMPANY (ICICI LIFE)
At ICICI Life, sustainability is an integral part of
business. ICICI Life serves over eight million
customers and fulfills their needs for protection,
health and retirement solutions through a
gamut of savings and investment products. Its
Corporate Social Responsibility (CSR) policy is also
committed towards supporting the under-served
communities by protecting their livelihood and
healthcare needs, while also supporting children
and the elderly.
During fiscal 2013, ICICI Life has taken ahead the
goal of financial inclusion by way of distribution of
its micro insurance product, Sarva Jana Suraksha.
The product was distributed through a wide
network of over 60 partners to more than 296,000
rural customers spread across 10 states.
The Company also partnered with a hospital to offer
subsidised/free dialysis treatment to over 3,300
diabetic patients near Bangalore. Additionally,
support was extended towards the education of
650 underprivileged children through scholarships
and mid-day meal programmes in Mumbai and
Hyderabad. A key aspect of its CSR vision is to
let the employees embrace the spirit of giving.
The Company runs a payroll giving programme
and encourages employee volunteering, such as
offering fellowship for the Teach for India initiative.
ICICI LOMBARD GENERAL INSURANCE
(ICICI GENERAL)
ICICI General has been working actively towards
the achievement of Financial Inclusion through
various Government-funded mass health
insurance schemes. In fiscal 2013, ICICI General
covered 5.4 million families in 65 districts across
seven states and union territories under the RSBY
programme. It also provided insurance to 1.8
million handloom weavers and ancillary workers
under a designated health insurance scheme.
Apart from mass health insurance schemes, ICICI
General also provides weather insurance. It has
pioneered an index-based crop insurance, covering
nearly three million farmers across 81 districts in
12 states.