ICICI Bank 2013 Annual Report Download - page 14

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Credit services for strengthening
the value chain
The rural value chain, which extends from ‘farm to fork’, involves multiple stakeholders that
straddle across villages and towns, comprising large companies, small agricultural enterprises
and individuals such as farmers, agricultural traders, processors and rural entrepreneurs.
The efficiency and success of this value chain depends on each of the stakeholders being given
adequate support and relevant credit facilities. This support will help them utilise agricultural
inputs in a better manner, improve their farm production and make better use of the marketing
infrastructure to sell their products.
To support sustainable growth of different stakeholders in the value chain, ICICI Bank offers a
wide gamut of services and products to these entities. These offerings include working capital for
farmers (Kisan Credit Card), agriculture term loans for purchase of cattle and irrigation equipment,
loans against gold jewellery, finance against agricultural produce, credit facilities to rural
entrepreneurs, finance for farm mechanisation and for transportation of agricultural produce.
The benefits that will accrue to the stakeholders from these solutions and services will contribute
to their growth as well as to the holistic growth of the rural economy.
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