ICICI Bank 2013 Annual Report Download - page 214

P4
Promoting Inclusive Growth
Implemented by ICICI Lombard General Insurance
Company (ICICI General) on an insurance model in
partnership with Central and State Governments,
the programme uses the RSBY platform for
technology and infrastructure.
ICICI Foundation, which funds the insurance
programme, is the Chief Learning Partner and is
responsible for the research and evaluation of this
project. Based on the encouraging outcome of the
pilot project, the Central Government has decided,
in principle, to incorporate outpatient care in the
RSBY programme.
Encouraged by the success of the outpatient
healthcare pilot project, states such as Punjab,
Uttarakhand, Mizoram and Andhra Pradesh have
carried out similar experiments. The decision to
extend outpatient healthcare facilities in all the
RSBY hospitals will add a new dimension to the
scheme.
ii) Strengthening Convergent Action for
Reducing Child Undernutrition (SCARCU),
Rajasthan:
For the past 35 years, India has been fighting
against malnutrition through the Integrated Child
Development Scheme (ICDS). However, under-
nutrition still continues to remain unacceptably high
especially in rural and tribal areas. Improvement
in child nutrition can only be achieved by working
Inaugural ceremony of ICICI Foundation’s Strengthening
Convergent Action for Reducing Child Undernutrition
programme, in partnership with Government of Rajasthan
HIGHLIGHTS
• CapacitybuildingoftheAnganwadi
Workers
• SeverelyAcuteMalnourished(SAM)
children are being identified and
referred to either Primary Health
Centres (PHC) or Malnutrition Treatment
Centres (MTC) for treatment
• Undertheprogramme,healthofthese
children is continuously monitored even
after discharge
• PoshanMarg©,anInformationand
Communications Technology (ICT)
based interactive platform for data
collection and analysis, is being
implemented across the 253 AWCs
covered under the programme
on a comprehensive model for prevention,
management and treatment of malnutrition and
childhood illnesses.
ICICI Foundation has been working on a three-
year convergent health and nutrition project in
Baran, Rajasthan. The SCARCU programme of
the Foundation works with active involvement
of ICDS and National Rural Health Mission
(NRHM) departments along with the Health
Department, Government of Rajasthan. This is
being implemented in 253 Anganwadi Centres
(AWC) across Shahabad and Kishanganj blocks of
Baran district, in partnership with Department of
Women and Child Development (WCD) and the
Medical Health and Family Welfare Department,
Government of Rajasthan.
iii) Apna Clinic:
Apna Clinic, an ICICI Foundation initiative, provides
healthcare and counselling on health, hygiene and
road safety to truckers passing through Transport
Nagar at Nigdi in Pune, Maharashtra. Commenced
in 2011, Apna Clinic is a three-year pilot project
which strives to increase health-seeking behaviour