ICICI Bank 2013 Annual Report Download - page 215

Annual Report 2012-2013 P5
3. Sustainable Livelihoods
Rural Self-Employment Training Institute
(RSETI):
The RSETIs at Udaipur and Jodhpur districts were
taken over by ICICI Bank in May 2010 after the
merger of Bank of Rajasthan with ICICI Bank. ICICI
Foundation has been managing these RSETIs on
behalf of ICICI Bank since 2011. Both the RSETIs
adhere to guidelines issued by National Institute
of Rural Development (NIRD) by conducting
training programmes primarily for the rural and
marginalised youth. Like other RSETIs, these are
monitored by the National Academy of RUDSETI
(Rural Development and Self Employment Training
Institute), also referred to as NAR.
RSETIs offer intensive short-term residential
training and on-location training courses in various
vocations. Some of these programmes are mobile
repairing, electrical wiring, masonry, leather
goods manufacturing, dairy management, vermin
composting, food preservation, tailoring, hand
embroidery, bag making, beauty parlour training
and bamboo products manufacturing. The focus
of the programme is on market demand-based
training, wherein requirement of various local
employers is mapped for developing relevant and
contextual curricula for training of the youth. This
initiative has ensured better employability of the
youth trained by the RSETIs. ICICI Foundation
also provides placement support to the trainees.
Another initiative is the introduction of Satellite
Centres which brings ‘training-at-doorstep’ model
to the youth. Several such centres have already
among long route truck drivers and improve their
knowledge on road safety. The clinic provides
a friendly environment for truck drivers to visit
and interact with fellow truckers and to receive
counselling from qualified doctors and health and
hygiene specialists. Apart from clinical services,
yoga and training sessions are also conducted at
the clinic premises for these truckers.
Since its launch in 2011, the project has touched
the lives of 20,000 truckers through various
activities. Around 10,830 truckers have availed
treatment at the clinic for illnesses like viral
fever and malaria. Those suffering from chronic
problems are referred to doctors and hospitals in
the referral list where they receive treatment at
nominal charges. Under this initiative:
• 2,000 truckers have undergone diagnostic
tests
• 83 health camps were conducted that reached
out to 1,634 truckers
• 347 yoga sessions have been conducted for
2,729 truckers
• 691 health games have been conducted for
15,550 truckers
• 463streetplayshavebeenconducted
Truckers availing services on healthcare, hygiene and road
safety at Apna Clinic
A joint initiative between RSETI and Department of Forests,
Rajasthan provides sustainable livelihoods options in
bamboo-based enterprises