ICICI Bank 2013 Annual Report Download - page 217

Annual Report 2012-2013 P7
schemes and the urban poor. Around 47% of the
Bank’s branches are in rural and semi-urban areas.
The Bank’s rural branch network is being extended
to unbanked villages. The Bank has opened 131
Gramin branches at unbanked villages in the
states of Punjab, Rajasthan, Madhya Pradesh,
Maharashtra, Gujarat, Andhra Pradesh, Tamil Nadu,
Odisha, West Bengal and Karnataka. The Bank is
working with over 25 Business Correspondents
(BCs) who have a network of over 7,500 Customer
Service Points (CSPs), covering more than 13,500
villages across India.
Through its branches and BC network, the Bank
has facilitated the opening of about 14.9 million
basic savings bank deposit accounts. The branches
partner with BCs to deliver savings products to
low-income customers. The Bank’s micro savings
products include micro savings accounts, fixed
deposits, recurring deposits, insurance and
electronic benefit transfer of different Government
subsidies and payments.
A key pillar of the FI plan is the Bank’s ability to
innovate platforms to facilitate remittance services.
Its ‘Mobile Money’ platform, offered in conjunction
with leading telecom network providers, has been
specifically designed for the unbanked population.
This enables customers to transfer money in a
safe, secure and instant manner through their
mobile phones without getting connected to data
services.
2. Payroll Giving
Since 2003, ICICI Bank has been facilitating
employee donations to various social causes to
make a difference through monthly contributions.
This has been enabled through GiveIndia, an
e-platform where one can choose from a wide
range of social causes espoused by more than
150 charities. During fiscal 2013, 6,500 employees
participated in the payroll-giving programme
and contributed around ` 10 million. Employees
contribute a part of their monthly salary to various
charities through GiveIndia by participating in the
payroll giving programme. The Bank’s employees
Mumbai. Commenced in 2011, a total of 2,662
employees have so far participated in these blood
donation camps.
iii) Inclusive India Series:
In order to create awareness about inclusive growth
across the country, ICICI Foundation partnered
CNBC TV18 to create a programme called ‘Inside
India - Ideas for Inclusive Growth’. This three-part
initiative included the Inside India TV series, the
Inside India Summit in New Delhi and the Inclusive
India Awards in Mumbai. A viewership market
survey conducted by Nielsen to assess the impact
of the social sector programmes supported by the
ICICI Group has shown positive results.
ICICI BANK
1. Financial Inclusion
ICICI Bank’s initiative on Financial Inclusion (FI)
aims to provide banking services to the unbanked
and underbanked population. The FI strategy
hinges on three key pillars: providing basic banking
services to villagers and urban poor, increasing
penetration of credit products for these customers
and innovative use of technology solutions to
reduce costs of providing these services.
The Bank has been providing basic financial
services to the unbanked and underbanked
population comprising small and marginal farmers,
daily wage labourers, beneficiaries of government
A total of 2,662 ICICI Bank employees participated in the
blood donation camps