ICICI Bank 2013 Annual Report Download - page 13
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Fostering savings and building rural wealth
Easier access to financial services for the rural population will empower them to attain their full
income potential and plan for their future. This will also help them benefit from and contribute
to the nation’s growth.
ICICI Bank through its rural and Gramin branches and business correspondents has facilitated
the opening of about 14.9 million basic savings bank deposit accounts. Our branches partner
with business correspondents to deliver savings related services to our low-income customers.
We offer micro-savings accounts, recurring deposits, insurance policies and electronic benefit
transfer for Social Security Pension (SSP) and the Mahatma Gandhi National Rural Employment
Guarantee Scheme (MGNREGS).
These products are specially designed to combine convenience with security along with
minimal paperwork. Our rural customers can make frequent deposits in small variable amounts
with easy access.
As savings grow, the aspirations of the rural population will also rise giving a further boost to
India’s economic and social development.
Annual Report 2012-2013 11