Volvo 2015 Annual Report Download - page 68

Brand image surveys are an important input at all levels, but
especially at strategic and tactical levels with regard to competi-
tor information. Among others, the brand image surveys measure
perceptions of the Group’s brands against key competitors on
aspects including quality, safety and environmental care. We also
ask customers about various brand attributes that drive pur-
chases and overall opinion, such as customer care, uptime, fuel
efficiency, driver productivity and innovation.
At an operational level, dealers also receive more specific infor-
mation from our customer satisfaction surveys. This data is used
as input for KPIs and for following up and improving daily work
routines.
Market and customer feedback
According to the latest image and benchmark surveys conducted
in different regions globally on behalf of our brands the Volvo
brand occupies a leading position, or is among the best, in terms
of quality, safety and environmental care, in all global markets and
for all our business areas.
Awards – indicators of satisfaction
External awards are also a useful indicator of satisfaction and
thereby an important sales tool. Below are some of the awards
presented to the Volvo Group during the year.
• TU-Automotive, an organization focused on connected vehicle
technology assigned the 2015 Commercial Vehicle Maker of
the Year Award to Mack Trucks for its telematic solutions (see
opposite).
• As part of “The Best Commercial Vehicles 2015”, in Stuttgart,
Germany, Volvo Trucks received five awards for the Volvo FH/
FH16 and Volvo FM.
• Volvo FH won the Truck of the Year title in Poland as well as in
the Czech Republic and Slovakia.
• Volvo Trucks also received Europe’s Quality Innovation of the
Year Award for its new transmission, I-Shift Dual Clutch.
A GLOBAL GROUP BUSINESS MODEL SHARED VALUE
• The Renault Range T won Irish Truck of the Year 2016.
• Renault Trucks was also voted Best Supplier of the Year 2015
by the Fraikin Group, an industrial and commercial vehicle
renter.
• UD Trucks won the “WOW Product – GIIAS 2015” with UD
Quester at the GIAKINDO Indonesia International Auto Show.
• In November, Volvo Penta’s revolutionary Forward Drive (FWD)
was honored at the Berlin Boat Show with the Best of Boats
Special Award. Earlier in the year Boating Industry, a US boating
business magazine, selected FWD as one of the top products of
the year. FWD also won the Innovation Award at Miami Inter-
national Boat Show.
• Volvo Penta in China received an Excellent Supplier Award from
Kohler Power Systems.
• European Coach and Bus Week in Kortrijk, the Netherlands,
awarded Volvo Buses first prize in both Safety and Innovation
categories for the Volvo Dynamic Steering system.
• The ElectriCity partnership, where Volvo is one of the main par-
ticipants, was recognized by the European Association for
Renewable Energy, Eurosolar, for being the best example for
2015 of sustainable public transport using renewable energy.
• The SDLG LG6460E excavator was named one of China’s best
construction products by the China National Construction
Machinery Association.
• Volvo CE China was awarded the “National Customer Satisfac-
tion Products” for its large excavators by China Quality Associa-
tion.
• VFS Poland was awarded “Financial Product of the Year 2015”
for the “Try & Buy” and “Try & Go” innovative lease products by
the Central Chapter of the National Certification Bureau.
• VFS China was awarded “Institutional Excellence Award” by the
People’s Bank of China for exceeding customer and regulators’
expectations through a focus on continuous improvement.
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