Volvo 2015 Annual Report Download - page 10

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A GLOBAL GROUP OVERVIEW
STRONG BRANDS
The Volvo Group’s brand portfolio consists of Volvo, Volvo Penta, UD,
Terex Trucks, Renault Trucks, Prevost, Nova Bus and Mack. We part-
ner in alliances and joint ventures with the Sunwin, SDLG, Eicher and
Dongfeng brands. By offering products and services under different
brands, the Group addresses many different customer and market
segments in mature as well as growth markets.
TRUCKS
Brands in the Volvo Group’s
truck operations have a unique
and distinct brand- specific
character that attracts custom-
ers in their markets.
Trucks are sold and
marketed under the brands
Volvo, UD, Renault Trucks, Mack
and Eicher, which all offer cus-
tomers a broad range of prod-
ucts and services for efficient
and economic transports.
In January 2015, Dongfeng
was added to the truck line up,
through the acquisition of 45%
of the Chinese truck manufac-
turer Dongfeng Commercial
Vehicles.
Renault Trucks
Mack
UD
Eicher*
Dongfeng Trucks*
Volvo
LONG-HAUL REGIONAL DISTRIBUTION CITY DISTRIBUTION CONSTRUCTION
... competitive
products ...
All of the Volvo Group’s products have been developed to contribute to efficient transport
and infrastructure solutions. Sales of new vehicles, machines and engines as well used
vehicles and machines, trailers, superstructures and special vehicles accounted for 75% of
the Group’s net sales in 2015. Sales of vehicles and machines build apopulation of products
that drives spare parts sales and service revenue.
7
5
%
75% OF NET
SALES CAME FROM
SALES OF VEHICLES
ANDMACHINES
DURING 2015
*Volvo Group holds 45.6% in VECV, which produces Eicher trucks, and 45% in DFCV, which produces Dongfeng trucks.
N
C
ITY
D
I
S
TRIB
s
*
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