Volvo 2015 Annual Report Download - page 42

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Log on, place an order and within weeks a truck is
delivered to your door, ready to go. It sounds too
simple for a purchase as large and as important as a
truck, but, for many businesses, that know what they
want and need it quickly, Renault Trucks’ E-Com-
merce could be the perfect way to do business.
The new online service was launched in the Netherlands last
September and allows customers to purchase the Renault Trucks
T-Drive – a model that represents around 50% of Renault Trucks’
current order intake – in one standard package at a set price. The
package includes a 36 month/120,000 km operational lease, as
well as the state-of-the-art tablet Tom Tom Bridge Connected
Europe Truck. By offering only one model with standard specifi-
cation, Renault Truck E-Commerce can also guarantee fast and
direct delivery within four weeks.
This is a fast, easy and transparent process for the customer,”
says Charles Engelaar, project owner, Renault Trucks E-Com-
merce. “There is no need for long discussions with sales repre-
sentatives, or negotiations over price. Just one click and you have
a great offer.”
By establishing a new sales channel, it is hoped that e-com-
merce can help Renault Trucks reach its ambitious targets to
increase the market share in the Netherlands. The concept of
e-commerce also supports the brand’s image and business
model.
“Renault Trucks promises to deliver fixed cost of ownership,”
adds Charles Engelaar. “Our products offer efficiency, productiv-
ity and value for money. We also offer services that are efficient
and cost effective, and Renault Trucks E-Commerce is a perfect
example.”
So is this the future of truck sales?
I think we will see over time a shift towards online sales, and by
being the first to offer such a service, we’ve shown that we’re
ready for the future,” explains Charles Engelaar. “But it won’t
replace dealerships, as they continue to perform the same ser-
vice role. E-commerce is a good complement to our business and
a good solution for simple, straight-forward orders.”
Almost anything can be bought
online – even heavy-duty trucks.
A world-first initiative from
Renault Trucks has made this
possible.
Renault
Trucks
offers
online
sales
“By being the
first to offer such a
service, we’ve shown
that we’re ready for
the future.”
Charles Engelaar
T-DRIVE
REPRESENTS AROUND
50%
OF RENAULT
TRUCKS
40