ICICI Bank 2011 Annual Report Download - page 49

g) Blood donation: In order to reduce the blood shortage in India, ICICI Foundation organised a blood
donation camp at ICICI Bank Towers in Mumbai together with State Blood Transfusion Council (SBTC), the
autonomous regulatory authority for blood banks in Maharashtra set up under the Ministry of Health. The
camp received an overwhelming response from the employees and the blood donated went to SBTC’s
premiere blood bank, Mahanagar Rakthpedhi (MR). MR provides safe blood and its components at the
least expensive price in Mumbai. This makes blood more accessible to people from all socio-economic
backgrounds. MR also regularly provides blood for free to 150 children with thalesemia and sickle cell
disease. SBTC issues every a donor card that makes them eligible for one free unit of blood in the state
within the next two years. The blood donation drive will now be extended across all offices of the ICICI
Group in India.
h) Speak for Smiles: Together with Toofles Foundation and CNBC-TV18, Speak for Smiles, an initiative where
young students get an opportunity to interact with business leaders and learn from their experiences was
launched. The events are aired on CNBC-TV18 and the proceeds generated by way of contribution from
ICICI Foundation are donated to an NGO, nominated by the leaders.
4. Improving access to financial services
ICICI Bank has partnered with Unique Identification Authority of India (UIDAI) for a pilot in Hazaribagh, Jharkhand.
Under this pilot, enrollment and opening of Aadhar enabled bank accounts was undertaken and the testing of
transactions has been successfully completed. ICICI Bank and ICICI Foundation participated in RBI’s outreach
programme at Doba village in Jharkhand’s Lohardagga district. The outreach programme sought to raise
awareness about financial inclusion and banking opportunities available to people in rural areas. ICICI Bank has
formulated a financial literacy programme that educates customers on the basics of finance. The Bank conducted
finance-themed street plays in Jharkhand and will extend the programme to other parts of the country. ICICI
Bank has also been chosen by the Bill and Melinda Gates Foundation as one of the five international banks for
their “Gateway Financial Innovation for Savings” project to promote useful savings behaviour by poor.
ICICI Prudential Life Insurance Company (ICICI Life) provides micro-insurance to India’s low-income population,
as a part of a socially responsible business model. Its micro insurance product for people in rural areas, Sarv
Jana Suraksha, provides insurance for a minimal premium of only ` 50 per annum. ICICI Life has successfully
piloted a unique poverty-alleviation project in collaboration with the Micro Insurance Innovation Facility of the
International Labour Organization. The project reaches out to the tea workers in Assam. ICICI Prudential Life
has also set up and nurtured a Community Video Unit, JAWA at Dimakusi in Assam with Video Volunteer, an
NGO. The unit produced videos, conducted several screenings, campaigns and street plays, which educated
2,000 households on preventive measures against malaria, educated 45,000 workers on financial savings and
trained 45 tea workers on financial literacy who then conducted ten mass awareness campaigns covering 10,000
workers.
ICICI Lombard General Insurance Company (ICICI General) has partnered with several central and state
government ministries/agencies to offer insurance coverage under various schemes of the government.
Under the Rashtriya Swasthya Bima Yojana (RSBY), below poverty line workers in the unorganized
sector in Uttar Pradesh, Bihar, Odisha, Gujarat, Maharashtra, Haryana and Punjab have been covered
for health insurance. Biometric smart cards issued to each family capture biometric details of the family
and the beneficiaries can check the balance sum insured, family details, policy details and coverage at
any time during the policy period. ICICI General has also provided a unique health insurance product
for weavers and their families. Over 1.6 million families have been covered through this scheme.
A special policy to provide health insurance to women involved in silkworm cultivation and their families is also
operational. ICICI General is also working with a number of financial intermediaries to deliver weather insurance
solutions for farmers through Weather Based Crop Insurance Scheme (WBCIS). Till date, ICICI General has
insured close to 2.8 million hectares of land and 28 crop varieties through the WBCIS product.
Annual Report 2010-2011 47