ICICI Bank 2011 Annual Report Download - page 13

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Mobile Banking
Our innovations in Mobile Banking have transformed the mobile
phone into a personal banking assistant for our customers. Be it
simple SMS alerts, service requests using Instant Messaging or
the iMobile application, our wide range of Mobile Banking services
takes care of our customers’ varied needs.
Today, customers can use their mobile phones not only to check
account balances and transfer funds but also to apply for a loan.
Our innovative Mobile Banking service takes convenience to a
different level by enabling customers to buy flight and movie
tickets and also shop for apparels, books and flowers.
Annual Report 2010-2011 11