IBM 2010 Annual Report Download - page 8

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2. Business Analytics and Optimization.
The research firm IDC predicts that global data
volumes will increase by 29 times over the next
10 years—to 35 zettabytes. (A zettabyte is a 1 followed
by 21 zeros.) Enterprises need a way to manage
and mine this deluge of potentially valuable
information, and the key is advanced data analytics.
IBM spotted this emerging need early, building the
world’s leading analytics practice, with 7,800 expert
consultants, the world’s premier nonacademic
mathematics function, leading-edge software and
offerings integrated by industry. We have received
more than 500 analytics patents and have made
acquisitions to deepen our capabilities. Under
our 2015 Road Map, analytics is expected to grow
to $16 billion in revenue by 2015.
3. Cloud and Smarter Computing.
As the world becomes more instrumented and inter-
connected, businesses and institutions need smarter
IT infrastructures to handle dramatic increases in
data volumes, and to improve data center efficiency.
We are creating new ways to design computer
systems—optimized for specific workloads—and
new ways to deliver IT-infused services. IBM has
helped thousands of clients adopt aspects of cloud
delivery, where IT resources are virtualized, highly
automated and accessed by self-service. We
are assisting clients in areas as diverse as banking,
healthcare and government to build their own clouds
or to tap securely into IBM cloud-based business
and infrastructure services. Our road map calls for
$7 billion in revenue from cloud by 2015.
4. Smarter Planet.
Put it all together, and you have what we mean
by “building a smarter planet.” In 2008 and 2009,
we articulated a point of view on ways the world
can become smarter, and in 2010, we deployed
significant resources to capture the opportunity
in key, high-growth industries—such as healthcare,
retail, banking and telecommunications—where
our experience and solution delivery is strongest.
We also expanded our Smarter Cities initiative.
Our road map calls for Smarter Planet solutions
to grow to $10 billion in revenue by 2015.
By becoming a very different
company from what we
were just a few years ago,
we have become much more
like the company IBM has
been for most of its history.
In sum, our superior strategic positioning, strong
balance sheet, solid recurring revenue, robust
profit streams and unmatched global reach give
us confidence that we will be able to continue
achieving the same kinds of results in the next five
years that we have achieved during the past decade.
6