IBM 2010 Annual Report Download - page 14

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IBM has helped thousands of clients in areas as diverse
as banking, healthcare and government build their own
clouds or securely tap into IBM cloud-based business and
infrastructure services. IBM manages millions of cloud-
based transactions every day and provides cloud analytics
services to clients like Seton Hall University, Petco, Speedo
and Crocs.
ING, a major player in the financial services industry,
engaged IBM to design and build a cloud platform that will
speed the delivery of new services to millions of clients and
employees. Danone is working with IBM to provide a secure
cloud trading network for its customers and business
partners, while ADP is using IBM’s cloud integration
software to expand its tax filing offerings to new markets
serving employers of all sizes.
A historic economic expansion is underway in the
emerging markets of the world—as their populations
join the middle class and their economies join the global
marketplace. In the largest of these emerging markets,
such as China, India and Brazil, IBM is broadening
its well-established base of skills and capabilities, nearly
doubling our number of branch locations. In less
developed markets, such as Africa, we are leveraging
anchor clients in sectors like communications and
banking. Our recent partnership with Bharti Airtel Africa to
provide 21st century wireless telecommunications across
16 countries of Sub-Saharan Africa is one example.
Today our investments are fueling growth initiatives
that are expected to drive $20 billion in incremental
revenue by 2015.
Cloud
Growth Markets
$7billion
in revenue by 2015
Opportunity:
Cloud is a new, highly efficient model
for consuming and delivering IT-based
services. It is made possible by virtualizing
resources, automating processes
and standardizing tasks so they can be
offered as easy-to-use services.
2015 Road Map Objective:
Cloud revenue is expected to be
$7 billion by 2015, of which $3 billion
is incremental.
Approaches
30%
of IBM’s
geographic revenue by 2015
Opportunity:
The emerging market GDP growth
rate—expected to be 5 percent
through 2015—is more than double
that of major markets.
2015 Road Map Objective:
Growth Markets revenue
approaches 30 percent of IBM’s
geographic revenue by 2015.
12