IBM 2010 Annual Report Download - page 15

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Enterprises need a way to manage and mine the deluge
of potentially valuable information, and the key is advanced
data analytics. IBM spotted this emerging need early,
building the world’s leading analytics practice—with
7,800 expert consultants, the world’s premier nonacademic
mathematics function and the acquisition of 25 companies,
for $14 billion in gross spending, to deepen our capabilities.
Our scientists have received more than 500 analytics
patents. They are expanding technology frontiers through
breakthroughs like the powerful new computer named
Watson, which competed and won on the television
quiz show Jeopardy! Applying Watson’s use of advanced
analytics to decipher natural language, IBM is working
to identify better healthcare diagnoses, potential
drug interactions and “what if” scenarios in finance
and compliance.
In 2008 and 2009, we articulated a point of view on ways
the world can become smarter, and in 2010, we deployed
significant resources to capture the opportunity in key,
high-growth industries where our experience and solution
delivery is strongest. We also expanded our Smarter Cities
initiative, targeting local leaders who influence trillions in
spending worldwide. In Rio de Janeiro, IBM is developing
a system to integrate real-time information and processes
across many city departments, including civil defense,
transportation and meteorology, for a sustainable opera-
tions infrastructure in the face of unprecedented growth.
Similar city infrastructure projects are underway in cities
across the world such as Ho Chi Minh City, Shanghai,
Seoul, Sydney, Helsinki, Amsterdam, Rotterdam, San
Francisco and Washington, D.C.
Business Analytics
Smarter Planet
$16billion
in revenue by 2015
Opportunity:
Global data volumes are predicted
to increase by 29 times over the next
10 years to 35 zettabytes.* (A zettabyte
is a 1 followed by 21 zeros.)
2015 Road Map Objective:
Business analytics revenue is
expected to be $16 billion by 2015.
$10billion
in revenue by 2015
Opportunity:
The infusion of digital intelligence into
industries, infrastructures, processes
and cities can make them more
productive, efficient and responsive.
2015 Road Map Objective:
Smarter Planet revenue is expected
to be $10 billion by 2015.
*David Reinsel, vice president, Storage Group, IDC Research
13Generating Higher Value at IBM