Capital One 2007 Annual Report Download - page 14

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Please find page 14 of the 2007 Capital One annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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We have a lot of work to do in 2008, and our priorities are clear. We must execute a
flawless integration, accentuate top line growth, and build out our infrastructure
in targeted ways to enable that growth and deliver a great customer experience.
Our bank, located in some of the best local markets in the United States, provides
a tremendous opportunity to continue to build deeper relationships with our
commercial and retail customers.
We Are Living Our Brand
The Capital One brand stands for many things—innovation, great value, and
convenience just to name a few. Increasingly, a handful of big banks are breaking
away from the pack by establishing a national brand. Capital One is one of them.
Our brand has never been more relevant as we seek to bring customers into our
branches and expand our inbound marketing channels, like the internet, in our
national lending businesses.
We continue to have one of the most recognized brands in financial services, with
99 percent total brand awareness. And our brand is extensible. We have demonstrated
that our powerful brand can reach new transaction and small business customers, new
channels like the internet, and new products like deposits and home loans.
We continued to have some of the most visible and memorable television ads in the
industry, such as our Visigoths campaign and our small business commercials which
ask proprietors whether their banks “think small about small business.” We launched
Capital One CardLab in late 2007 with an integrated marketing campaign that included
innovative television ads featuring a mad scientist and a futuristic space warlord who
become obsessed with building their own Capital One credit cards. Our brand launch in
Louisiana and Texas was successful, as the Visigoths promised to “bring banking out of
the dark ages.” And we are gearing up for a strong brand launch in the greater New
York region when we convert North Fork to the Capital One brand in 2008.
However, our brand is not defined by our television commercials. It is defined by
the quality of our products and our customer experience. At Capital One, our brand
is premised on empowering our customers with informed choice, great value, and
excellent service. We are building on our heritage of bringing our customers great value
without the hassle by investing in our customer experience to drive ongoing customer
loyalty. We also are investing in world-class customer infrastructure, such as an
12
“At Capital One,
our brand is
premised on
empowering our
customers with
informed choice,
great value,
and excellent
service.”