ICICI Bank 2014 Annual Report Download - page 194

Promoting Inclusive Growth
programme encouraging employees to take up
teaching assignments for two years at government
schools, while remaining on the Company’s payroll.
In the area of financial inclusion, the company
distributed its micro insurance product Sarva Jana
Suraksha through a network of over 25 partners to
more than 212,650 rural customers across 10 states.
ICICI LOMBARD GENERAL INSURANCE
COMPANY (ICICI GENERAL)
ICICI General has been working actively towards
the achievement of financial inclusion through
various government funded mass health insurance
schemes. In fiscal 2014, ICICI General covered 3.4
million families in 42 districts across seven states
and union territories under the RSBY programme.
It also provided insurance to the families of 1.75
million handloom weavers and 0.44 million artisans
under a designated health insurance scheme.
Since 2011, ICICI General has spearheaded an
initiative led by its employees to benefit under
privileged school children across the country by
organising health check-up camps. Launched
under the aegis of ‘Caring Hands’, the initiative
has covered over 50,000 children from over 200
schools in the last 3 years. In fiscal 2014, more
than 50% of the Company employees reached out
to 21,242 students across 173 schools in 73 cities
by conducting eye check-up camps. The students
diagnosed with poor vision were re-examined later
and provided with corrective lenses at no cost.
OTHER CONTRIBUTIONS
ICICI Group made a contribution of ` 150.0 million
towards the Uttarakhand Chief Minister’s Relief
Fund. The donation comprised contribution of
the employees of ICICI Bank, ICICI Prudential Life
Insurance, ICICI Lombard General Insurance, ICICI
Prudential Asset Management, ICICI Venture, ICICI
Securities, ICICI Securities Primary Dealership and
ICICI Foundation, as well as contributions from the
companies themselves.
ICICI Bank also contributed ` 10.0 million towards
the Maharashtra Chief Minister’s Relief Fund to
mitigate the impact of drought in some parts of
the state.
The Bank is a leading provider of Electronic Benefit
Transfer (EBT) services, facilitating direct transfer
of government funds to beneficiary accounts in 72
districts across 13 states. The Bank also provides
remittance facilities to migrant workers in urban
areas through tie-ups with BCs and telecom
companies. The Bank has scaled up its presence in
fiscal 2014 across the country.
2. Payroll Giving
The Joy of Giving Week is an annual event organised
by ICICI Bank in partnership with GiveIndia in the
month of October. The objective is to provide all
the bank employees and customers an opportunity
to experience the ‘joy of giving’, by donating in a
small way to meaningful and credible projects.
The campaign was conducted across both
online and offline platforms from October 2 - 20,
2013 and focused on the cause of education for
under-privileged children. The campaign was also
promoted through the ICICI Bank Facebook page
and emails sent to ICICI Bank employees. A total
amount of ` 17.5 million was mobilised through
this campaign.
ICICI PRUDENTIAL LIFE INSURANCE
COMPANY (ICICI LIFE)
At ICICI Life, a focus area is to support children and
the aged by providing health protection, education
and livelihoods. In fiscal 2014, ICICI Life partnered
with Catalysts for Social Action to pilot the Integrated
Child Protection Scheme in the state of Madhya
Pradesh. It involved improving the living conditions
of six children’s homes and creating a rehabilitation
plan for every child. Five dialysis machines were
upgraded at the Raja Rajeshwari Medical College
and Hospital in Karnataka. ICICI Life also supported
the education of 500 under privileged children in
Mumbai through mid-day meal schemes.
The Company participated in the “Joy of Giving
Week” conducted in October 2013, wherein
employees donated gifts to about 1,500 children.
Through the Payroll Giving Programme, employees
were encouraged to donate to causes of their choice,
with the Company making a matching contribution
in areas aligned to its CSR activities. Additionally, the
Company supports the Teach for India Fellowship
P8