ICICI Bank 2014 Annual Report Download - page 192

Promoting Inclusive Growth
Kishanganj blocks of Baran district, Rajasthan
since 2011. The project aims to improve the
nutritional status of children up to six years of
age in 249 Anganwadi Centres (AWCs) through
prevention, management and treatment of
cases of undernutrition. The project works with
the active involvement of the Integrated Child
Development Scheme (ICDS), National Rural Health
Mission (NRHM), Women and Child Development
(WCD) Department and the Health Department,
Government of Rajasthan.
HIGHLIGHTS
• Reachedouttoatotalof27,000truckers
through various activities
• Initiated2,431trainingsessionson
health, hygiene and road safety
• Conducted1,322healthgames
• Organised780streetplays
• Conducted586yogasessions
• Organised179healthcamps
• Conducted4,500diagnostictests
Apna Clinic provides a friendly environment for truckers to
receive counselling from qualified doctors and various health
and hygiene specialists
iii Apna Clinic:
Started in 2011, the Apna Clinic is a three-year pilot
project aimed at increasing health-seeking behaviour
among long-route truck drivers and improving
HIGHLIGHTS
• Continuouscapacitybuildingatall249
Anganwadi Centres in the project area
• Weighingscales,foodmeasuringcups
and IEC (Information, Education and
Communication) material provided to 110
AWCs in Shahabad block and 139 AWCs
in Kishanganj block of Baran district
• AWCsnowconductregularMother&
Child Health and Nutrition (MCHN) Day
on fixed days, resulting in improved
access to health and nutrition services
• FourAWCsinShahabadandseven
AWCs in Kishanganj have been upgraded
and developed as ‘model AWCs’; these
function primarily as resource centres for
other AWCs in the block
• Asurveyforassessingthenutritional
status of children up to 5 years in the
project area has been completed
• 645SevereAcuteMalnourished(SAM)
children were referred and admitted to
Malnutrition Treatment Centres (MTC).
Regular follow-ups have resulted in 67
children moving to the normal category
while another 476 children have shown
considerable improvement. Other
affected children are being closely
monitored for improvement
• PoshanMela,anongoingweight
measurement event to check progress,
is being conducted bi-monthly at all
AWCs in Shahabad and Kishanganj on
MCHN Days
their knowledge on road safety. Established at the
Transport Nagar at Nigdi in Pune (Maharashtra), Apna
Clinic provides a friendly environment for truckers
to visit and interact with fellow truckers and receive
counselling from qualified doctors and various health
and hygiene specialists. Apart from clinical services,
yoga and training sessions are also conducted in the
Apna Clinic premises.
4. Financial Inclusion
Financial Literacy Programme:
Financial literacy is the first step towards financial
inclusion which creates a need for people to seek
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