ICICI Bank 2014 Annual Report Download - page 191
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• DevelopingfourDistrictInstitutes of Education
& Training (DIETs) as subject specific centres of
excellence
• Developmentof100schoolsinthestateasRtE-
compliant model schools.
3. Primary Healthcare
(i) Outpatient Healthcare Programme, Odisha
and Gujarat:
ICICI Foundation launched its flagship healthcare
programme, the Outpatient Healthcare Pilot (OP)
project, in collaboration with the Ministry of Labour
and Employment (MoLE) in partnership with the
Microinsurance Innovation Facility of International
Labour Organisation (ILO). ICICI Lombard General
Insurance Company is the implementation partner
for this programme. The OP project rides on
Government of India’s existing in-patient healthcare
platform – Rashtriya Swasthya Bima Yojana (RSBY).
HIGHLIGHTS
• Underthepilot,132,434familiesinPuri
and 80,308 families in Mehsana have
been covered
• Thetotalnumberofclaimsinboth
the districts since the inception of the
programme, i.e. from July 2011 for Puri
and from November 2011 for Mehsana
till March 2014 is 334,536.
• ICICIFoundationhasdevelopeda
detailed case study titled – Pilot Project
Introducing Outpatient Healthcare on the
RSBY Card – to create a comprehensive
source of information for the key
stakeholders involved in providing
healthcare to India’s poor
The Outpatient Healthcare pilot through the platform of
Rashtriya Swasthya Bima Yojana (RSBY) provides coverage to
132,434 families in Puri and 80,308 families in Mehsana
The utilisation of OP services has grown steadily,
due to improved awareness on account of
focussed implementation initiatives undertaken
by the team. Based on encouraging outcomes
of the pilot project, the Central Government has
adopted this model for implementation in all RSBY
empanelled hospitals, extending the outpatient
healthcare benefit potentially to about 34 million
families across the country.
(ii) Strengthening Convergent Action for
Reducing Child Undernutrition, Rajasthan:
ICICI Foundation has been working on a convergent
health and nutrition pilot project in Shahabad and
Through the platform of RSBY, the project seeks to
strengthen the delivery of outpatient healthcare at
public healthcare facilities and involve private players
to further improve the healthcare accessibility for
Below Poverty Line (BPL) households. The pilot
was initiated in the districts of Puri in Odisha and
Mehsana in Gujarat in 2011.
ICICI Foundation’s intervention has regularised the
growth monitoring activity for nutritional status of children
upto six years of age in Shahabad and Kishanganj blocks of
Baran district, Rajasthan
P5
Annual Report 2013-2014