ICICI Bank 2014 Annual Report Download - page 193

and receive financial services and products. In an
effort to impart awareness about the basics of
finance and the usage of organised banking and
insurance channels, ICICI Foundation has rolled
out a Financial Literacy Programme. There are two
modules of the programme.
The first module is an integral part of all courses
conducted at the RSETIs operated by ICICI
Foundation in Udaipur and Jodhpur. In FY2014,
around 2,400 youth were given basic lessons in
financial literacy. As a result, many of them are now
actively using banking channels such as savings,
insurance and remittance and participating in credit
linkage campaigns.
The other module in financial literacy has been
developed for women members of Self Help Groups
(SHGs) and young students of Classes XI and XII
in Baran district, Rajasthan. The programme has
reached out to 7,442 members of select SHGs and
2,606 school students in FY2014.
5. Other Programmes
i) ICICI Fellows:
ICICI Fellows is a pioneering youth leadership
programme initiated in 2010 to create a cadre of
socially responsible leaders with a passion for
development work in rural India. The programme
envisages a mix of classroom training and on-
the-job project internship with NGOs working in
the rural areas. The third batch of ICICI Fellows
completed their 15-month programme in FY2014.
The convocation ceremony was held on November
30, 2013 at ICICI Bank Learning Centre, Khandala.
ii) Blood Donation:
ICICI Foundation has been partnering with the State
Blood Transfusion Council (SBTC), Maharashtra
to organise blood donation drives at various ICICI
Bank offices across Mumbai since 2011. The
blood donated by ICICI Bank employees is sent
to the SBTC’s premier blood bank, Mahanagar
Rakthpedhi, which provides safe blood at the lowest
price in Mumbai to people from all socio-economic
backgrounds. Till date, more than 3,500 employees
have participated in the donation camps organised
at ICICI Bank offices.
iii) Inclusive India Series:
ICICI Foundation partnered with CNBC-TV 18 to
promote ‘Inclusive India – The Livelihood Agenda’,
a unique three-part initiative comprising a Summit,
a TV series and award function. The objective
was to bring to the forefront the issues relating to
skill training and providing sustainable livelihood
opportunities to the youth of the country.
ICICI BANK
1. Financial Inclusion
ICICI Bank’s Financial Inclusion (FI) initiatives aim
to provide banking services to the unbanked and
under-banked population across regions. Through
its branches and Business Correspondents (BCs),
the Bank provides basic banking services such as
savings accounts, deposits, remittances, Direct
Benefit Transfer, overdrafts and entrepreneurial
credit.
During fiscal 2014, the Bank opened 317 branches in
unbanked villages, taking the total count of branches
in unbanked villages to 448. With this, the Bank has
a total network of 822 branches in rural areas. Of
the total branch network of the Bank, around 52%
branches are in rural and semi-urban areas. Further,
the Bank is working with over 125 BCs who have
a network of over 8,200 Customer Service Points
(CSPs) covering more than 15,500 villages.
The Bank had 17.8 million basic savings bank
deposit accounts at March 31, 2014. The Bank’s
micro saving products include micro saving
accounts, fixed deposits accounts, recurring
deposits, insurance and electronic benefit transfer
of government subsidies and social payments. One
of the major thrust areas of the Bank’s FI strategy in
FY2014 was to increase the number of transactions
in the existing accounts. The Bank focussed on
activating the accounts through comprehensive
product offerings, financial literacy drives and
activation of CSPs through training and monitoring.
These initiatives resulted in a significant increase in
the number of transacting accounts in fiscal 2014.
Mr Subrata Mukherji, President, ICICI Foundation with the
third batch of ICICI Fellows at the convocation ceremony on
November 30, 2013
P7
Annual Report 2013-2014