ICICI Bank 2003 Annual Report Download - page 33

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31
Business Overview
initiatives in the Bank. A Senior General Manager, who reports to the Managing Director &
CEO, heads the Group. The Group is supported by a team of professionals with experience
in the field of quality. The Organisational Excellence Group is engaged in institutionalizing
quality in the Bank by building skills in various quality frameworks, tracking projects, reporting
progress and replicating successes across the Bank. The Group has been partnering with
business units in undertaking quality projects, which leverage quality for strategic change
and lead to business improvement.
COMMUNITY DEVELOPMENT
At ICICI Bank, we believe that, as one of the largest participants in the financial system of
the country, we need to contribute to the overall economic and social development of India.
A dedicated not-for-profit group, the Social Initiatives Group (SIG) works to catalyze this
effort, with the mission “to identify and support initiatives designed to improve the capacities
of the poorest of the poor to participate in the larger economy”. ICICI Bank believes that
ensuring health, education and access to financial services is critical for facilitating this
participation. Within these, the specific areas identified for focused attention are ‘infant
health at birth’, ‘elementary education’ and ‘micro-financial services’. To fulfil its mission, ICICI
Bank seeks to address key knowledge and practice gaps that currently impede the achievement
of national goals in these sectors. It, therefore, supports projects that are cost-effective,
measurable and capable of large-scale replication, and have the potential for both near and
long-term impact.
Infant Health at Birth
In this area, important initiatives in fiscal 2003 included support to the introduction of additional
health workers in rural areas for improving the quality and accessibility of existing publicly
provided health and nutrition services. ICICI Bank has formed a partnership with the
Government of Jharkhand and NGOs such as Krishi Gram Vikas Kendra (KGVK), CARE and
the Child In Need Institute (CINI) to pilot the additional health worker strategy in two blocks
of the Ranchi district in Jharkhand.
Elementary Education
Our initiatives in elementary education seek to work towards maximising the number of
14-year-olds who have a basic level of education. While continuing our support to organizations