Virgin Media 2012 Annual Report Download - page 46

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45
Summary Mobile Statistics
We have summarized below selected statistics for our mobile customers which we believe are important in
understanding trends in our mobile operations. The two tables below provide these for the three months ended
December 31, 2012 and 2011 respectively, and their related four prior quarters.
3 months ended
December
31, 2012 September
30, 2012 June 30,
2012 March 31,
2012 December
31, 2011
Contract mobile customers(1):
Opening contract mobile customers 1,670,900 1,641,900 1,588,000 1,523,900 1,421,400
Net contract mobile customer additions 38,000 29,000 53,900 64,100 102,500
Closing contract mobile customers 1,708,900 1,670,900 1,641,900 1,588,000 1,523,900
Prepay mobile customers(1):
Opening prepay mobile customers 1,360,700 1,384,800 1,420,000 1,513,400 1,566,900
Net prepay mobile customer disconnections (32,100) (24,100) (35,200) (93,400) (53,500)
Closing prepay mobile customers 1,328,600 1,360,700 1,384,800 1,420,000 1,513,400
Total closing mobile customers 3,037,500 3,031,600 3,026,700 3,008,000 3,037,300
Mobile ARPU(2) £ 15.13 £ 14.72 £ 14.86 £ 14.96 £ 15.46
Mobile ARPU calculation:
Mobile service revenue (millions) £ 137.2 £ 133.8 £ 134.5 £ 135.1 £ 138.9
Average mobile customers 3,023,900 3,030,800 3,017,100 3,009,700 2,995,500
3 months ended
December
31, 2011 September
30, 2011 June 30,
2011 March 31,
2011 December
31, 2010
Contract mobile customers(1):
Opening contract mobile customers 1,421,400 1,346,600 1,263,400 1,210,800 1,154,700
Net contract mobile customer additions 102,500 74,800 83,200 52,600 56,100
Closing contract mobile customers 1,523,900 1,421,400 1,346,600 1,263,400 1,210,800
Prepay mobile customers(1):
Opening prepay mobile customers 1,566,900 1,705,200 1,737,800 1,858,100 1,912,300
Net prepay mobile customer disconnections (53,500) (138,300) (32,600) (120,300) (54,200)
Closing prepay mobile customers 1,513,400 1,566,900 1,705,200 1,737,800 1,858,100
Total closing mobile customers 3,037,300 2,988,300 3,051,800 3,001,200 3,068,900
Mobile ARPU(2) £ 15.46 £ 15.22 £ 14.27 £ 14.70 £ 15.16
Mobile ARPU calculation:
Mobile service revenue (millions) £ 138.9 £ 138.1 £ 129.3 £ 133.4 £ 138.7
Average mobile customers 2,995,500 3,022,900 3,022,500 3,023,800 3,050,000
(1) Mobile customer information is for active customers. Prepay customers are defined as active customers if they have made an outbound call or text in the
preceding 30 days. Contract customers are defined as active customers if they have entered into a contract with Virgin Mobile for a minimum 30-day period
and have not been disconnected. Contract mobile customers include customers who have taken either a mobile service or a mobile broadband contract.
(2) Mobile ARPU is calculated on a quarterly basis by dividing mobile service revenue (contract and prepay) for the period by the average number of active
customers (contract and prepay) for the period, divided by three. The average number of customers is calculated by adding the number of customers at the
start of the quarter and at the end of each month of the quarter and dividing by four.
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