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22 Management Discussion
International Business Machines Corporation and Subsidiary Companies
At December31, 2015, the company continued to have the
financial flexibility to support the business over the long term. Cash
and marketable securities at year end was $8.2billion, a decrease
of $0.3billion from December31, 2014. Key drivers in the balance
sheet and total cash flows were:
Total assets decreased $6.8billion ($0.3billion adjusted for
currency) from December31, 2014 driven by:
Decreases in total receivables ($4.4billion), deferred taxes
($1.9billion) and prepaid expenses and sundry assets
($1.1billion); partially offset by
Increased goodwill ($1.5billion).
Total liabilities decreased $9.2billion ($4.7billion adjusted for cur-
rency) from December31, 2014 driven by:
Decreases in other liabilities ($2.3billion), taxes ($2.2billion),
retirement-related liabilities ($1.8billion), deferred income
($0.8billion), total debt ($0.8billion) and accounts payable
($0.8billion).
Total equity of $14.4billion increased $2.4billion from Decem-
ber31, 2014 as a result of:
Higher retained earnings ($8.3billion) and higher common
stock ($0.6billion); partially offset by
Increased treasury stock ($4.8billion) and increased
accumulated other comprehensive losses ($1.7billion).
The company generated $17.0billion in cash flow provided by
operating activities, an increase of $0.1billion when compared to
2014, driven primarily by lower income tax payments, offset by
net income performance. Net cash used in investing activities of
$8.2billion was $5.2billion higher than 2014, primarily driven by a
decrease in cash provided from divestitures ($2.8billion) and an
increase in net cash used for acquisitions ($2.7billion). Net cash
used in financing activities of $9.2billion decreased $6.3billion
compared to the prior year, driven primarily by a decrease in cash
used for gross common stock repurchases ($9.1billion), partially
offset by lower net debt issuances ($1.8billion) and higher dividend
payments ($0.6billion).
The 2015 results are a reflection of the continuing transition in
the company’s business as it addresses the significant shifts in the
industry, as well as some of the cyclical challenges of the global
business environment. This transformation is taking place over
the longer term. In 2015, the company strengthened its existing
portfolio while investing aggressively in new opportunities such
as Watson Health, Watson Internet of Things and IBM Cloud. In
January 2016, the company disclosed that it is expecting GAAP
earnings of at least $12.45 and operating (non-GAAP) earnings of
at least $13.50 per diluted share for 2016.
DESCRIPTION OF BUSINESS
Please refer to IBM’s Annual Report on Form 10-K filed with
the SEC on February23, 2016 for a more detailed version
of this Des cription of Business, especially Item 1A. entitled
“Risk Factors.”
The company creates value for clients through integrated solu-
tions and products that leverage: data, information technology,
deep expertise in industries and business processes, and a
broad ecosystem of partners and alliances. IBM solutions typi-
cally create value by enabling new capabilities for clients that
transform their businesses and help them engage with their cus-
tomers and employees in new ways. These solutions draw from
an industry-leading portfolio of consulting and IT implementation
services, cloud and cognitive offerings, and enterprise systems
and software; all bolstered by one of the world’s leading research
organizations.
Strategy
IBM has transformed throughout its 100+ year history, and in its
current transformation, IBM is leading a reordering of the tech-
nology industry.
In 2014, the company’s strategic imperatives were declared
around the three main forces behind “digital”: big data and ana-
lytics, cloud and engagement. Since 2010, IBM has invested
approximately $30 billion in these areas, built out the IBM Cloud
on a global scale, established the Watson Group, announced 50
acquisitions and entered into major partnerships, including the
landmark alliance with Apple to bring mobile to the enterprise.
As IBM’s clients transform, “digital” itself is not the destina-
tion, but a foundation to create a truly Cognitive Enterprise. This is
resulting in new types of interactions between people, organiza-
tions and machines.
Through these developments, IBM is emerging as more than
a hardware, software and services company; IBM is transforming
into a cognitive solutions and cloud platform company. Key tenets
of the company’s highly differentiated strategy include:
Cognitive Solutions: Cognitive, advanced analytics and key data
are being integrated into all leading solutions.
Cloud Platform: New solutions will be built on the IBM Cloud and
the company’s offerings will be cloud-enabled. The company is
continuing to build the premier cloud stack, developer environment
and most secure hybrid cloud platform in the industry.
Industry Focus: Because industry context is so important to the
value of IBM’s solutions, these solutions will be built for the needs
of individual industries and professions.