IBM 2011 Annual Report Download - page 15

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Business Analytics
Organizations are reaching far beyond the structured tables of databases. They are
analyzing the streaming, unstructured data generated by events as they occur in the
world, and acting upon those insights—from customer preferences or patient outcomes,
to process inefficiencies or safety—in real time. They are integrating analytics into the
way they work.
Cloud
Cloud, which delivers business and IT services over the network, is transforming the way
data centers are designed and software is developed, providing far more efficiency and
flexibility. That has the potential to change the way many industries work. But it requires
addressing important issues of security and privacy. So, enterprises seek not just clouds,
but smarter clouds. IBM is helping them build private clouds in areas central to their
business, while also enabling them, like consumers, to tap into cloud services provided
by IBM and others.
IBM has the world’s deepest portfolio of
analytics solutions and software; a leading
position in powerful optimized systems; and
the business and industry expertise of almost
9,000 business analytics and optimization
consultants, 400 researchers and eight
analytics solution centers. IBM has acquired
28 companies to build targeted analytics and
information expertise since 2005. We have
generated hundreds of patents a year
in analytics, and invented breakthrough
technologies like IBM Watson, a learning
system that answers questions in natural
language, and InfoSphere Streams, software
that can correlate and analyze thousands
of real-time data sources.
Mazda Motor Corporation collaborated
with IBM analytics, data modeling and traffic
simulation experts to reduce human error
in driving. The result was an early warning
system using IBM analytics software that
identifies accident-prone areas, warns drivers
of danger and learns as conditions change.
Guangdong Hospital of Traditional
Chinese Medicine worked with IBM
Research to understand the effectiveness
of traditional Chinese and Western treatments
of chronic kidney disease. IBM information
management and analytics software helps
the hospital correlate patient information
with demographics, such as age and
gender, and relevant anonymized cases
to improve outcomes, boost quality of care
and reduce costs.
IBM is focused on the enterprise cloud.
We have more than 1 million enterprise
application users working in the IBM cloud
and analyze more than $100 billion in
commerce transactions a year in the cloud.
We monitor 13 billion security events every
day and have more than 1,000 researchers
and developers working on security and
privacy breakthroughs.
The IBM SmartCloud portfolio addresses the
full scope of enterprise client requirements:
+ IBM SmartCloud Foundation enables
clients to build private clouds.
+ IBM SmartCloud Services offers cloud
infrastructure services managed and run
by IBM.
+ IBM SmartCloud Solutions offers software
and business processes as a service.
Dutch Cloud, a service provider in the
Netherlands, uses IBM SmartCloud
technologies to build low-touch infrastructure-
as-a-service for its small and medium-sized
business clients.
Lockheed Martin uses IBM SmartCloud
technology to develop mission critical
applications and technologies and to support
a broader evolution to cloud computing for
the U.S. Government.
Lucky Brand, a designer clothing retailer,
is using IBM cloud-based analytics to
personalize customers’ online shopping
experience, resulting in improved customer
loyalty and increased sales.
2011 Results:
16%
revenue increase
from 2010
Almost
9,000
analytics and
optimization
consultants
2011 Results:
3.8x
2010 revenue
IBM analyzes
more than
$100 billion
in commerce
transactions a
year in the cloud
Generating Higher Value at IBM 13