Nokia 2012 Annual Report Download - page 76

Product safety. Product safety is a top priority for Nokia. All our mobile products operate below relevant
international exposure guidelines and limits that are set by public health authorities. Since 1995, expert
panels and government agencies around the world have performed more than 110 reviews of the
scientific evidence regarding health effects from exposure to radio frequencies (RF). These reviews
consistently support the scientific conclusion that RF fields operated at levels below the exposure
guidelines pose no adverse effects to humans. We are responsive to our customers’ questions about
mobile device safety and are committed to making information available transparently for consumers.
Disaster response and preparedness. As a global business, we have a disaster response plan in place
and evaluate every crisis situation separately. We focus on disaster preparedness and rehabilitation,
especially where mobile-based tools and applications can help.
Partnering with non-governmental organizations. In 2012, we started a global partnership with UNICEF
in the area of safe and beneficial use of online media by young people. We also have global
partnerships in place with Oxfam, IUCN (International Union for Conservation of Nature), UNESCO
(United Nations Educational, Scientific and Cultural Organization), and WWF (World Wide Fund for
Nature).
Impact on the Environment: Devices & Services and HERE
At Nokia, we believe that our approach to looking after our environment not only reflects ethical, moral
and legal responsibilities, but also makes good business sense. Environmental issues are integrated in
our business practices and furthermore, our environmental goals are not driven solely by regulatory
compliance but are aimed to go beyond legal requirements as explained in more detail below. In 2012,
we continued to focus on the materials used, energy-efficiency, take-back of used products, the overall
environmental performance of our activities and the supply chain.
Environmentally-leading mobile product range. Nokia has long been the pioneer in phasing out
substances of concern from our products. In product creation, we also look at energy efficiency, using
renewable materials, smart packaging and creating environmental services, which encourage people
to adopt more sustainable lifestyles. Our product creation is guided by life cycle thinking to minimize
environmental impacts of a product at every stage of its life, from manufacturing, through use to
disposal. For example, over the last decade, the greenhouse gas footprint of our phones has been
reduced by up to 50%. Life cycle assessments help us focus on the areas where we can make the
biggest contribution to reducing impacts. Our method of assessing our products’ greenhouse gas
footprint has been externally audited. In 2012, we introduced four new Eco Hero devices, the Nokia
808 Pureview, the Nokia Lumia 610 and 820, and the Nokia Asha 311.
Reducing our environmental impact with mobile technology. Nokia mobile devices comprise multiple
functionalities; for instance a digital camera, music player, web browser, navigation, as well as other
features. This helps consumers reduce their own environmental footprint and avoid buying, using and
charging several separate devices when one device can be used for many different purposes. Mobile
devices can be used for attending meetings and working remotely, reducing the need for travel. Car
navigation services help to save fuel by finding the shortest route. In addition, our HERE Transport
(HERE Transit in the US) application offers mass transit route planning in hundreds of cities all over
the world, demonstrating how mass transit can reduce the impact of travel on the environment. We aim
to raise awareness about sustainable lifestyles, health, well-being and social responsibility, mainly
through the People & Planet pages on our website, but also via eco applications such as the Climate
Mission 3D game in the Nokia Store.
Energy-savings in our mobile products. Since 2004 we have reduced the no-load consumption of our
chargers by more than 73%, and in our best-in-class chargers by over 90%. During 2012, we
introduced two new energy efficient USB chargers, the AC-20 and AC-50. Today, all new Nokia
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