Nokia 2012 Annual Report Download - page 62

HERE Location Platform to leverage Nokia’s high-quality global location content as well as scalable
cloud services and APIs. We also license our platform to partners such as Bing Maps and Yahoo!
Maps.
Applications. We offer a suite of location applications, which we continue to develop for users of our
products and, in some instances, for customers of competing products. These include:
•HERE Maps, a mobile application that gives people new ways to discover and explore the
world around them, as well as enabling them to search for and navigate to addresses and
places of interest. We enhance our maps with 3D landmarks, real-time traffic services and
precise road geometry for advanced driver assistance systems (ADAS). We offer 196 country
maps.
•HERE Drive, a dedicated in-car navigation application including voice-guided navigation in
multiple languages for more than 100 countries, 2D and 3D map views and day and night
modes. The latest iteration of HERE Drive includes features such as speed limit warnings
even when the user is not using the application. During 2012, we also introduced the My
Commute feature for HERE Drive. Available in 26 countries by the end of 2012, My Commute
brings users real-time info on traffic flow and incidents on their regular routes.
•HERE Transport, a mobile application for the Lumia range providing underground, tram,
suburban train and bus directions for more than 500 cities in 46 countries.
•HERE City Lens, an augmented reality application for the Lumia range. HERE City Lens is the
first application providing an experience based on LiveSight, a Nokia technology that enables
a precise and intuitive augmented reality experience which turns the phone’s camera
viewfinder into a new way to see information about restaurants, shops, hotels and more
overlaid onto the surfaces of buildings around you.
In late 2012, to further extend our location services, we launched a maps application for iOS under the
HERE brand. Based on HTML5, it includes offline capabilities, voice-guided walk navigation and public
transport directions. The application is available for free download from the Apple App Store. We also
commenced a strategic partnership with Mozilla to bring new location experiences to the Firefox OS
and we plan to debut a mobile Web version of HERE Maps for the new Firefox OS during 2013.
Additionally, in early 2013, we launched an Android OS-based reference application and HERE SDK
for Android vendors. This is aimed at enabling partners to create location-based applications for
Android devices with Nokia’s leading content.
Sales and marketing
HERE provides content, platform technologies and applications both directly and indirectly to a broad
range of customers, including mobile device manufacturers such as Nokia, retail establishments,
Internet players, automobile manufacturers and other redistributors. We generate revenues through the
sale of content, the licensing of all or parts of the HERE Location Platform and advertising. For
example, with respect to advertising, HERE has a partnership with Groupon to bring the offers to our
map users.
In late 2012, Nokia introduced the HERE brand for its location products and services and is gradually
adopting HERE across the portfolio. With the HERE brand, Nokia aims to extend much of its location
offering to new devices and operating systems that reach beyond Nokia.
Production of our map and location-based services
HERE’s resources are primarily focused on the development of content, the platform and applications.
We gather data in a variety of ways, including through sophisticated vehicles which collect more than
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