Nokia 2012 Annual Report Download - page 54

• a personal smartphone experience, with a start screen the user can tailor to his or her own
requirements. The start screen displays animated Live Tiles for real-time updates on the
things that matter to the user;
• PeopleHub, which automatically links together contacts from the user’s social networks,
enabling the user to see all his or her contacts in one place;
• the ability to synchronize content between smartphones running Windows Phone 8, personal
computers and tablets running Windows 8, and Xbox, which means files, music, pictures and
video can be accessed in whichever way is most convenient, including through Skydrive,
Microsoft’s cloud storage service.
• Internet Explorer 10 for fast, safe browsing;
• Microsoft Office applications, including Word, PowerPoint, Excel and OneNote, which are all
built into the platform;
• HERE location-based products and services experiences, including HERE Drive navigation;
and
• a growing range of third-party applications in Windows Phone Store. As of March 2013, there
were more than 130 000 applications in the Windows Phone Store, compared with 7000 in
early 2011.
Alongside these benefits of Windows Phone 8, Nokia Lumia smartphones provide several key points of
differentiation versus competing smartphones running Windows Phone as well as other platforms,
including Android and iOS. Our current range of Lumia products offers the following points of
differentiation:
•our industrial design. We use premium materials and precision manufacturing to provide well-
built, attractive smartphones that offer robustness and durability;
•our leading location-based experiences, including HERE Maps, as well as HERE Transport
and HERE City Lens, the last two of which are exclusive to Lumia users.
•Nokia Music, a digital music service that offers free unlimited streaming via hundreds of
ad-free music channels—on or off-line; and
•our industry-leading imaging. Our imaging technologies are making it possible for a
smartphone camera—such as that in our flagship Lumia 920—to take the kind of images and
video usually only seen on single purpose cameras and video cameras. We also offer users a
number of unique imaging experiences we have developed, such as Cinemagraph and
Photobeamer. Our flagship imaging experiences are represented by PureView.
We also work closely with Microsoft to influence many development priorities, such as in the areas of
languages and technical requirements.
During our transition to Windows Phone, we have continued to ship devices based on an older
smartphone operating system called Symbian. However, after a decade-long history as part of Nokia’s
portfolio, we are not creating any new devices based on Symbian. The Nokia 808 PureView, a device
which showcases some of our imaging capabilities and which came to market in mid-2012, was the
last Symbian device from Nokia. We do not expect to sell any significant volumes of Symbian devices
in 2013.
Smart Devices has dedicated research and development teams addressing our short to medium-term
needs in product development. To support the execution of our strategy, we are working to ensure that
each of our research and development sites for our smartphones has a clear focus and that there is
greater co-location of our teams. The major Smart Devices research and development sites are in
Beijing in China, San Diego in the United States and in Salo, Tampere and Greater Helsinki in Finland.
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