ICICI Bank 2010 Annual Report Download - page 52

Promoting Inclusive Growth
Other prominent projects assisted include waste heat recovery at smelting operations, power distribution
reforms to reduce transmission and distribution losses in utilities and biomass cogeneration. TFG has also
partnered with the Indian Army to assist 25 resource conservation and biodiversity protection projects
in different geographies of the country.
ii. Go Green
ICICI Bank’s ‘Go Green’ initiative aims to move processes and customers to environment friendly,
cost-efficient operational platforms and build awareness about the environment among customers and
employees.
a) Reducing energy and paper consumption: Through ‘Go Green’, ICICI Bank has significantly reduced
consumption of energy and paper by encouraging paperless transactions and communication, using
CFL lighting and regulating AC temperatures across all our offices and branches.
b) Green products and services: ICICI Bank offers discounts in processing fees for customers opting for
energy-efficient vehicles. Processing fees are reduced for those who purchase homes in ‘Leadership
in Energy and Environmental Design’ certified buildings.
c) Engaging and educating employees and customers: As part of ‘Go Green,’ ICICI Bank has
conducted green-themed events and contests to spread awareness about environment friendly
practices. ‘Chlorophyll’ is ICICI Bank’s monthly internal newsletter launched in September 2009
covering perspectives of senior management, initiatives within the ICICI Group, updates on global
environmental developments and tips to help employees contribute towards environmental
conservation. ICICI Bank has pledged its support to the World Wildlife Federation-led Earth Hour by
switching of all lights in its premises, branches and ATMs for one hour. ICICI Bank also celebrated
World Environment Day on June 5, 2009, an occasion when branch staff and customers took the
green pledge, planted and distributed saplings and conducted other events.
6. Other initiatives by ICICI Group companies
Project Dignity Millions is an initiative of ICICI Life that aims to expand the reach of the Dignity Foundation,
an NGO serving senior citizens, with a target to have one million members across India by 2019. ICICI Life
has provided capacity building support, including strengthening infrastructure and technology to the Dignity
Foundation to facilitate user-friendly services and help senior citizens lead an active and productive life.
“Healthy Lokshakti” is an initiative by ICICI General to enhance the health of mothers and children (0-1 year)
in partnership with the National Rural Health Mission (NRHM) and Integrated Child Development Services
(ICDS). The programme is being piloted in two tribal blocks in Nasik district of Maharasthra and is implemented
by Vachan, an NGO, with support from Bhavishya Alliance. A health helpline and transportation facilities
for emergency care are being set up to link the communities, grassroots health workers and healthcare
institutions.
ICICI Securities supports the Muktangan Education Initiative, a partnership begun in 2003 by the Paragon
Charitable Trust and the Municipal Corporation of Greater Mumbai (MCGM). Muktangan is seeking to create a
sustainable community based, child-centred, inclusive and low cost model. ICICI Securities has also supported
the School Partnership Project of Doorstep School, which imparts age-appropriate literacy skills for out-of-
school children in the age group of 4 to 18 years and facilitates their entry and continuance in mainstream
education.
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