Vodafone 2014 Annual Report Download - page 8

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Our year (continued)
November
Vodafone Foundation
Instant Network
Two Instant Networks, which each pack
into four cases, were deployed 24 hours
after Typhoon Haiyan, to establish
a temporary replacement mobile network
where permanent infrastructure was
destroyed. In just 29 days, it enabled people
to send over 1.4 million texts and make
over 443,200 calls.
December
M-Pesa “Text to Treatment”
programme
The Vodafone Foundation announced
a partnership with Kick4Life in Lesotho,
a country where almost 1 in 4 live with
HIV/AIDS, to accelerate the number of
children being tested and treated for the
virus. The initiative aims to get a generation
of young people on antiretrovirals via our
M-Pesa “Text to Treatment” programme.
January
New brand strategy –
Vodafone Firsts
We launched our Firsts programme,
inspiring people to do something remarkable
for the rst time using mobile technology.
This new global brand engagement strategy
will be launching across all our markets
in 2014.
Vodafone Group Plc
Annual Report 201406