Vodafone 2014 Annual Report Download - page 30

Our strategy (continued)
Enterprise
We want to build on our core strength in mobile to become the leading
communications provider for businesses across the world, whether
largeorsmall. We are focused on providing a range of mobile, xed,
hosting, cloud and other business services that are simple to use,
worry-free and cost-effective.
Mobile and unied communications
While the majority of our revenue still comes from mobile, we are
increasingly providing unied communications services. The recent
acquisitions of Cable & Wireless Worldwide (‘CWW’) and TelstraClear,
combined with our existing xed assets, enabled us to accelerate
growth of our xed and converged services, with 23% of our Enterprise
revenue coming from xed services, an increase of 12 percentage points
over the year.
Vodafone One Net, our agship converged offer which combines xed
and mobile services, is available to businesses of all sizes, from both
small and medium up to global multinational companies and is live
in ten markets.
Vodafone Global Enterprise (‘VGE’)
VGE delivers total communications services to some of the
world’s largest multinational companies. We currently serve around
1,700 companies and provide services in over 100 countries.
VGE simplies operations for our customers by providing them with
a single account and service team, a single multi-country contract,
single pricing structures and a single portfolio of products and services.
These are underpinned by our fully integrated xed and mobile network,
cloud-based hosting platforms, machine-to-machine capability and
other business services.
Carrier Services
Our Carrier Services division manages the commercial relationships
with other operators to support, in particular, international voice and
data services. We are the second largest international voice carrier in the
world, carrying 50 billion international voice minutes annually. We are
one of the world’s largest investors in submarine cables that reach
more than 100 countries. We offer a broad portfolio of carrier voice
and data products and work with over 1,000 communication service
providers globally.
Machine-to-Machine (‘M2M’)
M2M technology connects “things” to the internet, transforming them
into intelligent devices that exchange real time information – in effect
enabling machines to talk.
Our M2M business serves customers across all market sectors, with
specic focus on the key growth sectors of automotive, smart metering
and consumer electronic products. M2M is growing rapidly and we have
increased M2M connections from 12.0 million to 16.2 million in the year.
Connections in the global M2M market are expected to grow
at an average of 24% per year between 2013 and 20181. We continue
to be ranked as the market leader by a number of market analysts,
including Analysys Mason and Machina Research.
Cloud and Hosting
Bringing together mobile, xed, cloud and hosting services,
we help organisations move their data and applications to the cloud,
transforming the way they do business. Our capabilities mean we are
well placed to capitalise on the global growth of cloud computing and
the increasing technology and procurement link between hosting,
cloud and connectivity.
With the successful integration of our CWW operations, our Cloud and
Hosting Services business now serves more than 1,200 public sector
and enterprise customers in multiple regions. Our 14 data centres in the
UK, Ireland and South Africa are complemented by a partner network
of data centre facilities that allow us to serve multinational customers
globally. Our services include co-location, managed hosting, private and
public cloud services, messaging and software-as-a-service applications.
Context
a Mobility increasingly sits at the heart of how organisations function,
how they maximise their employee productivity and how they
interact with their customers, suppliers and partners.
a Customers increasingly want more than just mobile solutions.
Demand for unied communications and full service offerings,
machine-to-machine and cloud and hosting is increasing, providing
exciting new growth opportunities.
Where we are going
a We are building on our core strength in mobile and increasing
capability in xed to develop a portfolio of products and
services, based on converged xed and mobile solutions,
to sellto businesses across the globe.
a Our strategy and investment is focused on: three high-growth
product areas – unied communications, cloud and hosting
and machine-to-machine; and three market segments – small-
and medium-sized enterprises (‘SMEs’), large and multinational
corporates and carriers.
Note:
1 Source: Berg Insight, The Global Wireless M2M Market, October 2013.
Vodafone Group Plc
Annual Report 2014
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