Vodafone 2014 Annual Report Download - page 14

Chief Executive’s review
A dening year
for the Group…
Our emerging markets are performing well, although our mature European
markets continue to face challenging conditions. However, we have
continued to make good progress in delivering our long-term strategy,
bybuilding rm foundations for the future with our substantial investments
in Vodafone Red, Project Spring and unied communications.
Review of the year
It has been a year of substantial strategic progress. The sale of our
Verizon Wireless stake has rewarded shareholders for their support,
and enabled the acceleration of our strategy through the acquisition
of Kabel Deutschland, the pending acquisition of Ono and our Project
Spring investment programme.
Our operational performance has been mixed. The Group’s emerging
markets businesses have performed strongly throughout the year:
we have executed our strategy well and have successfully positioned
ourselves for the rapid growth in data we are now witnessing. In Europe,
where we continue to face competitive, regulatory and macroeconomic
pressures, we have taken steps to improve our commercial performance,
particularly in Germany and Italy, and are beginning to see encouraging
early signs.
Verizon Wireless transaction
The sale of our 45% interest in Verizon Wireless, the leading mobile
operator in the United States, was the culmination of a highly successful
14 year investment which began when Verizon and Vodafone entered
into a partnership to create Verizon Wireless in 2000.
We had been very happy to stay invested in the business over the years,
despite our minority position, because of the strong growth and returns
generated, and the attractiveness of the US market. However, the Board
viewed the offer of US$130 billion as a very attractive price at which
to exit. The completion of the transaction enabled us to return a record
US$85 billion to our shareholders, while retaining ample nancial
exibility to pursue our own strategy both organically and through
targeted acquisitions. See page 14 for more information.
Strategic progress
We have made very substantial progress on our strategy in the past
year, despite the signicant challenges faced in Europe. With the
acquisition of Kabel Deutschland in Germany and the planned
purchase of Ono in Spain, our continued bre build in Portugal and
Spain, and our bre plans in Italy, allied to last year’s acquisition of Cable
& Wireless Worldwide in the UK, we are becoming a leader in unied
communications across Europe. This enables us to access a large and
growing xed revenue pool where our market share is currently much
lower than in mobile, while also helping us defend our mobile business
from converged offers.
We continue to provide a market-leading network experience in most
of our markets, and now have 4.7 million 4G customers across
14countries – all our major European markets, as well as South Africa,
Australia and New Zealand. Early experience from 4G shows us that
customers use roughly twice as much data compared to 3G data usage,
driven principally by video streaming.
Smartphone adoption continues to grow strongly in all markets and
the increased availability of mobile applications and low cost devices
is driving signicant growth in data usage. Data trafc in India increased
by 125% year-on-year, and at the end of the year we had 52 million
data customers in India alone, with seven million of these being 3G data
customers. Data adoption is becoming truly mass market.
Our Vodafone Red plans are now available in 20 markets, with 12 million
customers at the year end. The footprint of our money transfer service,
M-Pesa, continues to grow and we expanded the service with launches
in the year in India, Egypt, Mozambique, Lesotho, and our rst European
market – Romania. In India the service is now nationwide.
Enterprise now represents 27% of Group service revenue. The creation
of a discrete Enterprise unit is also beginning to bear fruit, as we focus
on a smaller number of products with the potential for global
application. Our strategic focus areas – Vodafone Global Enterprise,
serving our biggest multi-national accounts and our machine-to-
machine unit, where we are a global leader, delivered further growth.
We continue to develop Vodafone One Net to provide converged
services for small- and medium-sized companies.
Vodafone Group Plc
Annual Report 2014
Vodafone Group Plc
Annual Report 20141212