Vodafone 2014 Annual Report Download - page 23
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Our strategy
Our strategy is shaped by the following industry trends:
Read more: Consumer Europe
22
Unied
Communications
24
Consumer
Emerging Markets
26
Enterprise
28
Network
30
Operations
32
What we want to achieve for our customers:
Always best connected
Best mobile voice and data
(coverage and quality) – 4G/3G
Competitive in xed and best
converged experience
Unmatched customer experience
Number one in customer experience –
in store, online, on the phone
Consistent execution across markets
Integrated worry-free solutions
Simplest connectivity and price plans
Converged enterprise product suite
Innovator in new services, such
as mobile payments
Project Spring accelerates and extends our strategic priorities
through investment in mobile and xed networks, products
and services, and our retail platform, to strengthen further our
network and service differentiation.
In light of these expected industry trends our strategic goals
are focused on four key growth areas and targets:
Supported by:
An excellent network experience A simplied and cost-efcient
business model and operations
Consumer Europe
A leading mobile data provider
Unied
Communications
Converged services in all
key European markets
Consumer
Emerging Markets
A strong leader and rst
choice for data
Enterprise
Major enterprise provider
with full service offering
Growing importance
of data and other
new revenue areas
Increasing demand
for unied
communications
for both enterprises
and consumers
Strong demand from
emerging markets
Increasing range
of competitors
Improving economic
environment in Europe
Accelerating our strategy
As the demand for ubiquitous data grows rapidly, we are transforming
our business to become a leading unied communications company,
and to strengthen further our network and service differentiation against
our peers.
21Overview Strategy
review Performance Governance Financials Additional
information