Vodafone 2014 Annual Report Download - page 33

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Expanding our 4G network
Our 4G journey continues to go from strength to strength. In the last
year, we launched 4G services in a further seven markets, including the
UK, bringing the total to 14. 17% of the smartphones on our European
network are 4G capable, and our 4G network enables customers
to upload and download content two to three times faster than over 3G.
This allows users to stream video content and browse the internet with
less delay. By 2016 we expect to expand our 4G network to cover over
90% of the Europeanpopulation.
Network innovation
We work very closely with our network suppliers to continually
develop innovative new solutions to help improve our customers’
network experience, deliver efciencies and enable us to differentiate.
During this year, we began testing and deploying several solutions,
which will be available in the near future. For example, “4G carrier
aggregation”, bonds together multiple spectrum blocks to increase
peak data downloads speeds up to 300Mbps; and “4G Broadcast”
enables an unlimited number of smartphone users, with compatible
devices, to watch TV channels without putting additional load on the
4G network. We were the rst operator to trial this service in Europe
in February 2014.
Portable network supports victims of typhoon
In November 2013, the Vodafone Foundation deployed two Instant
Network to support relief efforts following Typhoon Haiyan, in the
Philippines. These portable networks pack into four cases, each
weighing less than 100kg. Over 29 days the networks enabled
1.4 million SMS and 443,200 calls to be made.
In February 2014, the Vodafone Foundation launched the Instant
Network Mini – a “network in a backpack” weighing just 11kg, which
canbe deployed in ten minutes.
Over 263,400 mobile base stations, making us one of the largest mobile
operators in the world
2012 2013 2014
216
331
544
0
200
400
600
Data trafc petabytes
n Download n Upload
1991 (2G) 2004 (3G) 2014 (4G)
0.1 0.05
8
1.5
20
10
0
10
20
30
Average data speeds Mbps
31Overview Strategy
review Performance Governance Financials Additional
information