Vodafone 2014 Annual Report Download - page 12

How we do business
Consistent investment
rewards our shareholders
Our business model is based on continued high levels of investment to
build a superior telecommunications network and customer experience,
and to sustain high levels of cash generation with which we can reward
shareholders and reinvest in the business – hence creating a virtuous circle
of investment, revenue, strong cash conversion and reinvestment.
We take a sustainable approach to the way we do business. The majority
of our products and services offer social and economic benets for our
customers, whether through helping them to reduce their environmental
footprint or enhancing access to nancial services, healthcare and
education, particularly in emerging markets.
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Shareholder
returns
Vodafone Group Plc
Annual Report 201410