Vodafone 2014 Annual Report Download - page 29

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M-Pesa in Tanzania
The cost of travel prevents many people seeking the medical care
they need. A local NGO, the Comprehensive Community Based
Rehabilitation in Tanzania (‘CCBRT’), is working with the Vodafone
Foundation to address this by integrating M-Pesa into its referral
process,to ensure patients suffering from obstetric stula get
to hospital.
In 2013, 70% of CCBRT’s stula patients came via the M-Pesa
“Textto Treatment” initiative. This project is one of the world’s
largest stula repair programmes.
Data usage in South Africa
In South Africa we’re investing in newer revenue streams such as data
by driving smartphone adoption and enhancing the network. During the
year we supported a 24% increase in the number of active smartphones
and tablets, taking the total to eight million devices. Average monthly
smartphone usage increased 82% to 253MB per device and grew 25%
to 743MB on tablets. We supported this growth by investing in our
market-leading data network. 74% of our base stations are tted with
high capacity bre transmission, and we can now provide 3G services
to 92% of the population. We’re also ready for the future, with 4G
coverage of 20% of the population today.
Egypt’s literacy programme
Vodafone Egypt Foundation launched an accredited mobile literacy
app in 2013, which forms part of its Knowledge is Power initiative,
supporting national efforts to tackle adult illiteracy. The app uses
pictures and a talkback function to make learning easier and more
exible. The Knowledge is Power programme uses classroom and
mobile learning to improve literacy skills – to date 187,000 people
haveenrolled.
17 million M-Pesa active customers, up from 14 million in 2013
2012 2013 2014
26
68
92
0
50
25
75
100
Data users in emerging markets million
Mobile customers %
Europe: 29%
AMAP – emerging
markets: 70%
AMAP – Australia and
New Zealand: 1%
27Overview Strategy
review Performance Governance Financials Additional
information