Vodafone 2014 Annual Report Download - page 21

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Supporting access to mobile
Overcoming barriers
to mobile ownership
for women in
emerging markets
Our Connected Women report looked at the gender gap in mobile phone
ownership in emerging economies and the social and economic impact of
extending women’s access to mobile phones.
Vodafone Turkey launched the Vodafone Women First programme in
2013, which combines promotional offers with services that help women
to increase their income, use mobile technology and acquire new skills.
Launched in 2013, it attracted 75,000 women customers in its rst nine
months, of which 15% were new customers for Vodafone.
Want to nd out more?
See sustainable business
34 See the full Connected Women report
vodafone.com/connectedwomen
19Overview Strategy
review Performance Governance Financials Additional
information