Vodafone 2014 Annual Report Download - page 32

Our strategy (continued)
Network
We aim to have the best mobile network in all our markets, be competitive
in xed services and provide the best converged xed and mobile services
to support the growing demand for unied communications. We are aiming
to provide our customers with a “perfect voice” call experience, and provide
both high quality and broaddatacoverage.
Mobile network Europe
Across Europe data has become an increasingly important driver of total
trafc on our network. In the last year European data trafc increased
by 44%, compared to 4% for voice. Video streaming and web browsing
are the most popular data applications – accounting for nearly 75%
of data usage. 3G accounts for most of our data trafc, so it’s a key area
for investment. This is why today around two thirds of our European 3G
network can now deliver peak downlink speeds of 43.2Mbps and the
latest smartphone drive trials showed that we had the best or co-best
3G data network in 15 out of 20 markets. The faster speeds offered
by 4G make this increasingly attractive to our customers, shown
by a signicant rise in the number of users last year to 4.7 million.
The increasing take-up of 4G means that this now represents 18%
of total European data trafc.
Mobile network emerging markets
Nearly 40% of Group mobile data is now carried across our AMAP
network, which includes our emerging markets, and by the end of the
year India became the greatest data user by volume of any country
within Vodafone. The scope for further data growth remains signicant
with only 52 million of our 167 million customers in India having
access to data, of which only sevenmillion are 3G users. 3G usage
is already averaging in excess of nearly 750MB per month – compared
to around 500MB in Europe. To meet this rapid growth in data trafc,
we have rolled out more than 10,500 3G and over 9,700 2G sites in India
supported by more than 13,000 kilometres of bre in the last two years.
Investing in xed networks for unied communications
As demand for unied communications and data grows we are
increasing our access to next-generation xed line infrastructure
to support this. Through a combination of wholesale agreements,
self-build programmes and targeted acquisitions we now have
access to xed line infrastructure in 17 markets (with data speeds
of up to 300Mbps in some) and we offer combined xed and mobile
propositions in 12 countries.
Context
a The telecoms industry continues to experience a rapid increase
in the demand for data services, such as video streaming and
internet browsing on smartphones and tablets.
a Across the Group data trafc increased by 64% over the last year
and data now accounts for 81% of our total trafc including voice.
a Mobile and xed network technology is continuing to evolve
providing faster data speeds and the capability to carry more data.
a Customers are also increasingly seeking xed and mobile
converged or unied communications propositions.
Where we are going
Our strategy is focused upon delivering a clearly differentiated,
market-leading network position. We will do this through:
a the provision of the best mobile voice and data service, by the
rapid and widespread deployment of 3G and 4G, and upgrades
to network backhaul infrastructure; and
a being competitive in the xed market and delivering leading
uniedcommunication solutions, by acquiring access
to an effective mix of high speed next-generation xed
networkcable and bre infrastructure.
The largest part of Project Spring will be signicant additional
investment in our mobile and xed networks over the next two years
to both accelerate and clearly differentiate our network position in all
of our markets. This is the largest network investment programme
in our history.
In our European mobile networks, this will enable us to deliver
“perfect voice” which means a call success rate of over 99%. We will
also deliver the best 4G data experience with over 90% outdoor
population coverage and 90% of customer data sessions on high
speed smartphones will be above 3Mbps. This will be supported
by a future proofed network with over 98% of sites covered with high
capacity backhaul. In emerging markets, we will also deliver “perfect
voice” and will grow our 3G coverage to 95% in targeted urban areas
in India. For our xed customers, we will deploy bre in Italy passing
6.4 million households, extend our bre roll-out in Portugal to more
households and build bre coverage to support 15,000 enterprises
in South Africa.
Project Spring
During the year we acquired Kabel Deutschland in Germany and
announced the acquisition of Ono in Spain, both of which provide
us with high quality cable network infrastructure. The integration of
Cable & Wireless Worldwide in the UK and TelstraClear in NewZealand
remains on track and we have made good progress on our bre build
programmes in Spain and Portugal with a target to reach three million
and 1.5 million homes passed respectively by 2015.
Spectrum
Radio spectrum is the key raw material for our mobile business.
During the year we acquired and renewed spectrum for £2.2 billion
in India, Romania, New Zealand and the Czech Republic, with a cash
cost of £0.9 billion during the year. The purchases in India will enable
the provision of enhanced voice and data services including 2G, 3G and
4G across the country. We have a strong portfolio of spectrum assets
to support the rapid deployment of 4G, with 800/900MHz frequency
spectrum for deep indoor coverage and 1800/2600MHz for capacity
and performance. See page 194 for more details.
Vodafone Group Plc
Annual Report 2014
Vodafone Group Plc
Annual Report 20143030