Rogers 2015 Annual Report Download - page 69

MANAGEMENT’S DISCUSSION AND ANALYSIS
SOCIAL RESPONSIBILITY
CORPORATE SOCIAL RESPONSIBILITY
At Rogers, being socially responsible and sustainable is important
to our business and competitive advantage and is an important
part of good governance. It helps us build customer loyalty,
enhances employee recruitment and retention, and provides value
to all of our stakeholders. Our material issues, grouped into six
Corporate Social Responsibility focus areas, are listed below along
with our approaches in addressing them:
Good governance
• Governance and Ethics: We strive to uphold the highest
standards of integrity, ethical behaviour, and good corporate
citizenship, underpinned by guidelines and policies that govern
the actions of our directors and employees and promote
responsible conduct.
Customer experience
• Customer Service and Transparency: Customer service is a core
pillar of our Rogers 3.0 strategy. We are committed to an
improved customer experience and have started the journey to
do so.
• Network Leadership and Innovation: Innovation has always been
a part of our identity. Whether it is bringing new products or the
latest network technologies to market, Rogers has led with many
“firsts”. Focusing on innovation and network leadership
continues to be a key priority under our Rogers 3.0 business
plan.
• Product Responsibility: We look at the lifecycle of our products
and services, including sourcing, transport, product take-back,
and recycling, with device trade-in programs such as Rogers
Trade-Up and FidoTrade, and go beyond legal compliance as
we work to meet customer and community expectations for
product quality, safety, and environmental impacts. We offer an
extensive range of accessibility-specific offerings, with a bilingual
Accessibility Service Centre, which also offers service in multiple
languages for our customers.
• Customer Privacy: Rogers highly values the security, integrity, and
sensitivity of our customers’ private information. We fully comply
with all relevant privacy legislation and aim to uphold strong
privacy and security practices to safeguard the personal details of
our customers.
Employee experience
• Talent Management: Our people are the heartbeat of our
business. We believe that if our people are well trained,
engaged in their jobs, and passionate about working for Rogers,
they will do a better job serving our customers. In 2015, we
increased our commitment to our employees by increasing our
investment in training and launching a new development plan
and internal hiring process.
• Diversity and Inclusion: At Rogers, we believe that an inclusive
workplace reflective of the diverse communities we serve drives
better performance – for our employees, our customers, and our
company. In January 2015, the Inclusion and Diversity Council
was re-launched under new leadership. The Council is
comprised of leaders from across the business and oversees the
development of our inclusion and diversity strategy.
• Health, Safety, and Wellness: We have a comprehensive,
integrated healthy workplace program. Our goal is always to
protect people by preventing injuries and we invest millions of
dollars as well as thousands of hours in safety training every year.
We have robust programs and practices in place to identify and
minimize potential hazards. We continually monitor those
practices, our sites, and our work to ensure employees remain
safe. Our employees, from the front lines through to
management, are committed to continuously improving these
processes and our practice of safety toward our vision of zero
injuries.
Environmental responsibility
• Energy Use and Climate Change: Rogers operates thousands of
facilities, which include owned and leased buildings, cell
transmission sites, power supply stations, and retail stores, as well
as an extensive vehicle fleet. We are committed to reducing the
associated greenhouse gas emissions and energy consumption
reflected in our corporate targets to reduce our greenhouse gas
emissions by 25% and energy consumption by 10% from 2011
levels by 2025.
• Paper Reduction: We are committed to reducing the
environmental impact of our paper use. Our Publishing Paper
Procurement Practices promise guides our purchasing decisions
for paper used for publishing. We also work with suppliers to
ensure responsible paper sourcing, production, and recycling,
and encourage our employees to reduce their paper
consumption. We also promote the benefits of e-billing to our
customers, which help to reduce both paper and energy usage.
In addition, our transition to digital publishing formats, such as
Texture by Next Issue, will further reduce our paper
consumption.
• Waste and Recycling: Reducing the amount of waste we
produce is another important way in which we are managing our
environmental footprint. To reduce and responsibly manage
wasteweproduce,welookforopportunitiestoavoidwaste
generation, run programs to recycle and reuse materials, and
work to increase employees’ recycling behaviours through our
award-winning “Get Up and Get Green” program.
Community investment
• Community Giving: We stand by the principles of good
corporate citizenship, committing at least 1% of our net earnings
before taxes each year to charities and non-profit organizations.
In 2015, Rogers provided over $65 million in cash and in-kind
donations to support various organizations and causes. Through
Rogers Youth Fund, we support education programs for at-risk
youth offered by Boys & Girls Clubs and local non-profit
organizations across Canada. We also support our employees
and their community activities through the Rogers Employee
Volunteer Program, which gives employees the opportunity to
volunteer in their communities for one paid day per year. The
Jays Care Foundation also works to ensure children in need
make positive life choices through programs that support
physical activity, education, and life-skill development.
• Digital Inclusion: Digital inclusion is a priority for Rogers and one
of the best ways we can contribute to society. Our Connected for
Success program offers subsidized broadband Internet for
families with low incomes currently living in Toronto Community
Housing.
2015 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 67