Rogers 2015 Annual Report Download - page 10

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9:45 AM 100%
ROGERS
Deliver Compelling Content Everywhere
It was a big year for sports at Rogers, as we continued to
deliver solid results in this fast growing area of our media
portfolio. In 2015, Sportsnet became the number one sports
media brand in the country. The Toronto Blue Jays made the
postseason for the rst time in 22 years and we delivered
our rst full year of the NHL, generating a 10% prot. Sports
now represents over 50% of revenue and prot in our Media
division and it’s a core part of our media and residential
content strategy going forward.
We continued to strengthen our content portfolio, focusing
on the needs of the growing millennial audience, which
represents roughly 35% of the Canadian population. For
instance, we announced a partnership with Spotify, the world’s
top music streaming service. We also advanced our relationship
with VICE, opening a VICE studio in Canada and launching
VICELAND TV in early 2016. In mid-2015, we made shomi,
our streaming subscription service in partnership with Shaw,
available to all Canadians.
Like many media companies, we’ve seen a softening in the
advertising market and we have put in place a plan to align our
cost structure as a result of the declines in revenue. In 2016,
we will continue to capitalize on our sports leadership, target a
growing base of millennials, whilst increasing the revenue we
generate from digital platforms.
Focus on Innovation and Network Leadership
Innovation and network leadership are at the core of Rogers’
DNA and this was a big area of focus in 2015.
In Wireless we grew our LTE geographic coverage four times
and now reach 93% of the Canadian population on our own
network. We acquired Mobilicity’s customers and spectrum
whilst divesting non-core spectrum to WIND. In the same
transaction, we acquired Shaw’s AWS-1 spectrum and
deployed it in just 31 days. Without this spectrum, we would
have needed four years to physically build out the equivalent
network infrastructure. These transactions signicantly
strengthened our spectrum position and will help ensure
our customers experience even better coverage and super-
fast speeds. We also launched LTE Extended Coverage so
that Rogers oers unsurpassed LTE coverage nationally.
We were rst to introduce Voice over LTE and LTE-A and we
also introduced Wi-Fi calling to improve the quality of cellular
calls. All in all, we made a number of smart, strategic and cost
eective investments that will benet our customers for many
years to come.
Last year we introduced Roam Like Home; this
year we expanded it. This is a unique oering that
allows our customers to use their wireless plans
like they do at home while travelling abroad. The
program is now available in over 100 destinations
around the world, reaching virtually everywhere
our customers travel.
8 ROGERS COMMUNICATIONS INC. 2015 ANNUAL REPORT