Rogers 2015 Annual Report Download - page 5

Download and view the complete annual report

Please find page 5 of the 2015 Rogers annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 146

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145
  • 146

The plan is to re-accelerate revenue growth in a sustainable
way and continue the company’s track record of translating
revenue into strong margins and free cash flow, a solid return
on assets and ultimately increasing returns to shareholders.
(In millions of dollars)
2015 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 3
2015 Achievements Against Guidance 1
2015 2015
GUIDANCE ACTUALS ACHIEVEMENT
Consolidated
Adjusted operating profit 2 5,020 to 5,175 5,032 ✔
Additions to property, plant and equipment 2,350 to 2,450 2,440 ✔
Free cash flow 2 1,525 to 1,675 1,676 ✔ ✔
✔ Achieved ✔ ✔ Exceeded
1 Should be read in conjunction with the accompanying Management’s Discussion and Analysis later in this report.
2 For a definition of these measures (which are “Non-GAAP”) see “Non-GAAP Measures” in Management’s Discussion and Analysis.
Delivering on Rogers 3.0 in 2015
4 A message from the President and
CEO of Rogers Communications Inc.
12 Good Corporate Citizenship
14 Corporate Governance
16 Senior Executive Ocers
of Rogers Communications Inc.
17 Directors of Rogers Communications Inc.
18 We Aspire
20 Management’s Discussion and Analysis
89 Consolidated Financial Statements
89 Management’s Responsibility for
Financial Reporting
90 Report of Independent Registered
Public Accounting Firm
92 Consolidated Statements of Income
93 Consolidated Statements of
Comprehensive Income
94 Consolidated Statements of Financial
Position
95 Consolidated Statements of Changes
in Shareholders’ Equity
96 Consolidated Statements of Cash Flows
97 Notes to Consolidated Financial Statements
140 Glossary of Selected Industry Terms
and Helpful Links
142 Corporate and Shareholder Information
Contents
Focus on Innovation and Network Leadership
• Grew our LTE geographic coverage 4 times and now reach
93% of the Canadian population on our own network
• Launched IGNITE Gigabit Internet, which is expected to
cover our entire footprint by the end of 2016, well ahead
of the competition
• Named Canada’s Fastest ISP and Fastest Mobile Network
by Ookla, a global leader in broadband speed testing
Be a Strong Canadian Growth Company
• Grewrevenueby4%andfreecashowby17%
• In our largest segment, Wireless, we grew network revenue
by 2%, the subscriber base by 5% and ARPA by 4%
• In Internet, the growth engine of our Cable segment,
we grew revenue by 8% and the subscriber base by 2%
Deliver Compelling Content Everywhere
• Delivered on our commitment to make Sportsnet the
number one sports media brand in Canada
• Launched Share Everything+ plans in Wireless, allowing
customers to choose from three content experiences:
Texture by Next Issue, shomi or Spotify Premium
Overhaul the Customer Experience
• Showed the biggest improvement amongst our primary
competitors in reducing customer complaints to the
Commissioner for Complaints for Telecommunications
Services (CCTS), with complaints down 26%
• Reduced the number of times our customers needed to
contact us by 13%
Go to Market as One Rogers
• Launched Rogers 4K TV and made North America’s largest
commitment to broadcasting in 4K, leveraging our robust
bre-coaxnetworkandsportscontentportfolio
Drive Growth in the Business Market
• Consolidated a strong portfolio of assets into a single
enterprise business
• Introducedtherstinaseriesof“leapfrog”technologies
withthelaunchofmanagedWi-Fiservicesandcloud-
managed cybersecurity services
Invest in and Develop Our People
• Established a national onboarding program for
new employees
•
Created a
RetailAcademyforfront-lineleadersand
a manager leadership development program
• Recognized as one of Canada’s Top 100 Employers