Rogers 2015 Annual Report Download - page 24

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MANAGEMENT’S DISCUSSION AND ANALYSIS
Executive Summary
ABOUT ROGERS COMMUNICATIONS
RogersCommunicationsisaleadingdiversifiedpublic Canadian communications and media company.
We provide a broad range of services to individual consumers and
businesses, including wireless voice and data communications,
high-speed Internet, cable television, cable telephony, and data
networking services. We also provide services in radio and
television broadcasting (including over-the-air and “over-the-top”
(OTT) programming through the Internet and mobile applications),
multi-platform shopping, consumer magazines and trade
publications, sports media and entertainment, and digital media.
Almost all of our operations and sales are in Canada. We have a
highly skilled and diversified workforce of approximately 26,000
employees. Our head office is in Toronto, Ontario and we have
numerousofficesacrossCanada.
FOUR BUSINESS SEGMENTS
We report our results of operations in four segments. Each
segment and the nature of its business are as follows:
Segment Principal activities
Wireless Wireless telecommunications operations
for Canadian consumers and businesses
Cable Cable telecommunications operations,
including Internet, television, and
telephony (phone) services for Canadian
consumers and businesses
Business Solutions Network connectivity through our fibre
network and data centre assets to support
a range of voice, data, networking,
hosting, and cloud-based services for
small, medium, and large Canadian
businesses, governments, and on a
wholesale basis to other
telecommunications providers
Media A diversified portfolio of media properties,
including television and radio
broadcasting, specialty channels, multi-
platform shopping, publishing, sports
media and entertainment, and digital
media
$13.4
BILLION
(%)
2015 OPERATING REVENUE BY SEGMENT
WIRELESS 56%
CABLE 26%
MEDIA 15%
BUSINESS SOLUTIONS 3%
(%)
2015 ADJUSTED OPERATING PROFIT BY SEGMENT
WIRELESS 63%
CABLE 32%
MEDIA 3%
BUSINESS SOLUTIONS 2%
$5.0
BILLION
22 ROGERS COMMUNICATIONS INC. 2015 ANNUAL REPORT