Rogers 2015 Annual Report Download - page 36

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MANAGEMENT’S DISCUSSION AND ANALYSIS
2016 OBJECTIVES
Rogers 3.0 Priority 2016 Objectives
Be a strong Canadian growth company Achieve our 2016 financial targets while investing to support
future growth
Overhaul the customer experience Save our customers time by making it easier for them to do
business with us online and in-person
Drive growth in the business market Expand our sales reach and introduce “leapfrog” technologies
using our enterprise-grade networks
Invest in and develop our people Build a high-performing culture by investing in employee
development, new technology, and the workplace
Deliver compelling content everywhere Deliver our content where our audiences want it and leverage it
to differentiate our businesses
Focus on innovation and network leadership Reclaim our leadership in Cable, maintain it in Wireless, and
grow it in our business markets
Go to market as one Rogers Work together, using all our assets and resources, to set Rogers
apart from competitors
34 ROGERS COMMUNICATIONS INC. 2015 ANNUAL REPORT