Rogers 2015 Annual Report Download - page 12

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The year ahead
As we enter the second year of our multi-year plan, I remain condent
Rogers 3.0 is the right plan to re-accelerate revenue growth and
increase cash ow and shareholder returns.
We will continue to maintain our leadership in Wireless and Internet,
whilst capitalizing on the growing Enterprise opportunity. We will
evolve and enhance the performance of both our TV and traditional
media businesses. And we will continue our journey to overhaul
the customer experience.
Our 2016 guidance reects an outlook of continued growth. We look
forward to growing revenue and adjusted operating prot, lowering
capital expenditures and delivering more growth in free cash ow.
Whilst we will continue to operate in a competitive environment,
I have full condence in our team and our plan. I’d like to thank
the Board of Directors, the management team and our employees
for their support.
Thank you for your continued investment.
Guy Laurence
President and Chief Executive Ocer
Rogers Communications Inc.
(In millions of dollars, except percentages).
10 ROGERS COMMUNICATIONS INC. 2015 ANNUAL REPORT
Full Year 2016 Guidance 1
2015 Actual 2016 Guidance Ranges 3
Consolidated Guidance
Operating revenue 13,414 Increase of 1% to 3%
Adjusted operating profit 2 5,032 Increase of 1% to 3%
Additions to property, plant and equipment 2,440 2,300 to 2,400
Free cash flow 2 1,676 Increase of 1% to 3%
1 Should be read in conjunction with the accompanying Management’s Discussion and Analysis later in this report.
2 For a definition of these measures (which are “Non-GAAP”) see “Non-GAAP Measures” in Management’s Discussion and Analysis.
3 Guidance ranges presented as percentages reflect percentage increases over 2015 actual results.