Reebok 2015 Annual Report Download - page 91

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GROUP MANAGEMENT REPORT – OUR GROUP
Our People
87
2
OUR PEOPLE
At the adidas Group, we believe that our people are the key to the company’s success. Their performance,
well-being and knowledge have a significant impact on brand desire, consumer satisfaction, speed-
to-market and our financial performance. The adidas Group has therefore developed a dedicated
‘People Strategy’, which is supported and filled with life by the entire workforce and all functions.
We focus our efforts on four fundamental people topics: the attraction and retention of the right
talents, role model leadership, diversity and inclusion, as well as the creation of a culture that is
consistent with our Group purpose.
PEOPLE STRATEGY ENABLESACULTURE FOR DELIVERING ‘CREATINGTHE NEW’
March 2015 marked the launch of the Group’s new People Strategy as an integral part of ‘Creating the
New’. It is a testament to thinking that our Group’s 2020 strategy can only be executed if we speak to our
people on all levels and win both their hearts and minds.
The People Strategy was developed by a cross-functional group of employees from different levels and
locations. The extensive research this group conducted included the exploration of the personal meaning
of work, global human resources megatrends that our company will be facing and their impact on people,
organisations and innovation as well as the digital and physical workplace of the future.
The People Strategy consists of four pillars that define the culture we want to establish in order to
successfully support the Group’s strategy:
see Diagram 01
01THE FOUR PILLARS OF OUR PEOPLE STRATEGY
People Strategy
Defines and inspires the right organisational culture to create the new
Attraction & retention
of the right talents
Role model leadership Diversity & inclusion Culture
Meaningful reasons to join
and stay
Attract and retain great talent by
offering personal experiences,
choices and individual careers.
Role models who inspire us
Nurture and inspire role model
leadership.
Bring forward fresh and diverse
perspectives
Represent and live the diversity of
our consumers in our people.
Creative climate to make
a difference
It is our goal to develop a culture
that cherishes collaboration,
creativity and confidence – three
behaviours we deem crucial to
the successful delivery of our
corporate strategy.
Choice & Agility & Speed