Reebok 2015 Annual Report Download - page 12

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TO OUR SHAREHOLDERS
Operational and Sporting Highlights
8
1
OPERATIONAL AND
SPORTING HIGHLIGHTS
Q32015
JULY
13.07.
Reebok and CrossFit celebrate five years of
partnership with the launch of the Reebok
CrossFit Nano 5.0, developed in association with
the CrossFit community.
AUGUST
01.08.
adidas reunites with Manchester United and
reveals the new home jersey for the 2015/16
season. The jerseys are well received and
within the first five days deliver sales that were
forecasted for a month.
03.08.
The adidas Group opens a new office building,
PITCH, at the World of Sports in Herzogenaurach.
The building will be used to test the Group’s
workplace of the future with creative meeting
rooms, latest technology and innovative
recreation zones.
05.08.
The adidas Group announces the acquisition of
Runtastic, a leading fitness app provider. With
more than 140 million downloads and over
80 million registered users, Runtastic has an
industry-leading position.
13.08.
adidas announces its partnership with shooting
guard James Harden of the Houston Rockets, one
of the NBA’s most successful scorers and most
recognisable players.
17.08.
TaylorMade sponsored Jason Day wins the
2015 PGA Championship in Whistling Straits/
Wisconsin, USA. This victory helps him to
temporarily take the number one spot in the
official world golf ranking after also winning
further tournaments.
SEPTEMBER
09.09.
TaylorMade launches M1, the brand’s longest
driver and most fittable product line. M1 offers
the golfer TaylorMade’s first-ever ’unmetalwood’
line of drivers, fairways and rescue clubs that
enable more ball speed, forgiveness and distance.
10.09.
adidas announces a multi-year partnership with
quarterback Aaron Rodgers of the Green Bay
Packers. The two-time winner of the MVP award
debuts adidas cleats in the new season and will
also collaborate on future product development.
10.09.
For the 16th consecutive time, adidas AG is
selected to join the Dow Jones Sustainability
Indices (DJSI). Within the ‘Textiles, Apparel &
Luxury Goods’ industry, the adidas Group is
rated best in class in the category Innovation
Management and achieves high scores in further
categories.
10.09.
The adidas Group Annual Report 2014 is ranked
second among all DAX-30 companies in the
‘Best Annual Report’ ranking which focuses
on the quality of content and transparency in
reporting. Furthermore, ‘Make a Difference’ wins
the Red Dot award that honours the quality of
communication design and aesthetics.
15.09.
The National Hockey League (NHL) and adidas
announce a seven-year partnership starting with
the 2017/18 season. Shortly afterwards, adidas
announces a multi-year partnership with NHL
All-Star Sidney Crosby.
24.09.
adidas introduces Sport Infinity, a research
project funded by the European Commission
which focuses on sporting goods that can be
fully recycled. Worn sportswear will be broken
down to be remoulded again in a waste-free,
adhesive-free process.