Reebok 2015 Annual Report Download - page 10

TO OUR SHAREHOLDERS
Operational and Sporting Highlights
6
1
OPERATIONAL AND
SPORTING HIGHLIGHTS
Q12015
JANUARY
19.01.
adidas Football presents its #ThereWillBeHaters
campaign, focused around a provocative video
featuring global football stars such as Luis
Suárez, Gareth Bale, James Rodríguez and Karim
Benzema. Within four weeks after its release the
video is watched more than 16 million times on
YouTube.
22.01.
adidas unveils its latest running revolution:
UltraBOOST. In New York City, a team of elite
athletes around Yohan Blake, David Villa and
Sammy Watkins pledge their allegiance to this
running shoe while hundreds of witnesses from
around the world are on site.
22.01.
The adidas Group ranks third in the ‘Global 100
Index’ and is thus recognised as one of the 100
Most Sustainable Corporations in the World, as
best European company and as clear leader in
its industry. This ranking by Corporate Knights is
one of the most extensive data-driven corporate
sustainability assessments in existence.
28.01.
Reebok releases its new brand campaign ‘Be
More Human’ with a 60-second TV spot around
the Super Bowl. The campaign is a rally cry to
live up to the athlete’s full potential.
FEBRUARY
12.02.
adidas Originals and Kanye West stage the global
launch event for the Yeezy Season 1 and the Yeezy
Boost. This worldwide simulcast event taking
place in New York City is streamed to 42 theatres
across the globe.
13.02.
adidas releases its new campaign, Sport 15. The
campaign, which is a long-term investment in
the brand’s obsession with sport, aims to inspire
and motivate young athletes to always be the best
they can be at any sport or at any level.
24.02.
adidas announces that in 2014 it sourced more
than 30% of all its processed cotton as Better
Cotton. With this, the Group exceeds its originally
set goal of 25%. This is the highest volume in
sustainable cotton used in the history of adidas.
25.02.
TaylorMade launches the new R15 driver. The
driver provides a front track technology to expand
sweet spot and decrease spin. The R15 is the only
driver of its kind to earn the maximum number of
points in Golf Digest’s 2015 Hot List.
MARCH
04.03.
Reebok presents to the world’s media the
ZPump Fusion, a game-changing running shoe
that uniquely conforms to any foot and provides
runners with a locked-in custom fit.
26.03.
The adidas Group introduces its new strategic
business plan ‘Creating the New’ at the Investor
Day 2015 in Herzogenaurach, Germany. By
bringing brand desirability to new heights,
the Group aims to increase its top line at a
high-single-digit rate and improve net income
by around 15% on average per year.
27.03.
adidas Originals releases Supercolor, created
in collaboration with Pharrell Williams. The
iconic Superstar silhouette is transformed via
a spectrum of 50 different colourways available
from the launch day onwards.