Reebok 2015 Annual Report Download - page 11
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TO OUR SHAREHOLDERS
Operational and Sporting Highlights
7
1
OPERATIONAL AND
SPORTING HIGHLIGHTS
Q22015
APRIL
15.04.
Reebok teams up with international supermodel
Miranda Kerr for the Skyscape March in Tokyo.
The Skyscape is Reebok’s key franchise in
walking footwear, taking comfort and style to a
new level.
24.04.
CCM releases the Ribcor skate line featuring
Reebok’s legendary Pump technology. Providing
skaters with a re-engineered shape, Ribcor
features a more customised fit and maximum
heel lock.
28.04.
FC Bayern Munich and adidas extend their
successful long-term partnership until 2030.
M AY
20.05.
In celebration of the ten-year anniversary
of the collaboration with Stella McCartney,
the designer visits the first adidas by Stella
McCartney women’s concept store in Seoul to
meet with consumers as well as fitness and
health influencers.
25.05.
adidas revolutionises its football footwear offer
by introducing X and Ace. The boots represent
two distinct types of players: the game changers
and the play makers – the ones who cause chaos
and the ones who control the game.
JUNE
18.06.
adidas Originals and Kanye West present
the second sneaker developed in their close
collaboration: Yeezy Boost 350. The shoe is
designed to be simple and comfortable, featuring
an entirely knitted upper.
25.06.
Reebok takes home two awards at the 2015
Cannes Lions International Festival of Creativity
for the creation of the ‘Be More Human’ digital
experience.
30.06.
adidas and Parley for the Oceans present the
first shoe developed in their collaboration at a
UN Climate Change event in New York City. The
shoe’s upper is entirely made of yarns reclaimed
and recycled from ocean waste.
30.06.
Reebok and the UFC unveil the first UFCFightKit
in New York City. The launch marks a cornerstone
moment for both the sport of UFC and the Reebok
brand.