Reebok 2015 Annual Report Download - page 88

Download and view the complete annual report

Please find page 88 of the 2015 Reebok annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 270

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145
  • 146
  • 147
  • 148
  • 149
  • 150
  • 151
  • 152
  • 153
  • 154
  • 155
  • 156
  • 157
  • 158
  • 159
  • 160
  • 161
  • 162
  • 163
  • 164
  • 165
  • 166
  • 167
  • 168
  • 169
  • 170
  • 171
  • 172
  • 173
  • 174
  • 175
  • 176
  • 177
  • 178
  • 179
  • 180
  • 181
  • 182
  • 183
  • 184
  • 185
  • 186
  • 187
  • 188
  • 189
  • 190
  • 191
  • 192
  • 193
  • 194
  • 195
  • 196
  • 197
  • 198
  • 199
  • 200
  • 201
  • 202
  • 203
  • 204
  • 205
  • 206
  • 207
  • 208
  • 209
  • 210
  • 211
  • 212
  • 213
  • 214
  • 215
  • 216
  • 217
  • 218
  • 219
  • 220
  • 221
  • 222
  • 223
  • 224
  • 225
  • 226
  • 227
  • 228
  • 229
  • 230
  • 231
  • 232
  • 233
  • 234
  • 235
  • 236
  • 237
  • 238
  • 239
  • 240
  • 241
  • 242
  • 243
  • 244
  • 245
  • 246
  • 247
  • 248
  • 249
  • 250
  • 251
  • 252
  • 253
  • 254
  • 255
  • 256
  • 257
  • 258
  • 259
  • 260
  • 261
  • 262
  • 263
  • 264
  • 265
  • 266
  • 267
  • 268
  • 269
  • 270

GROUP MANAGEMENT REPORT – OUR GROUP
Research and Development
84
2
SUCCESSFUL PRODUCT LAUNCHESACROSSALL MAJOR ADIDAS CATEGORIES
In 2015, adidas sales were again driven by the latest product offerings, with products launched during the
course of the year accounting for 81% of brand sales (2014: 78%). Only 3% of sales were generated with
products introduced three or more years ago (2014: 2%).
The adidas brand introduced numerous major product innovations in 2015. These included:
•Ace and X: In 2015, adidas launched two new ranges of football boots which call for only two types of
players in the game: those that cause chaos and those that control everything. The new football silos
Ace and X successfully replaced the iconic franchises f50, Predator, 11Pro and Nitrocharge.
•
UltraBOOST: In February, adidas unveiled the UltraBOOST. This innovative running shoe brings
outstanding comfort and energy to runners thanks to the full-length Boost midsole, made of 3,000
energy capsules. The UltraBOOST contains 20% more Boost than initial Boost models and uses adidas
Primeknit to allow the natural expansion of any foot shape. This leads to improved comfort and support,
minimising the risk of chafing and blistering.
02MAJOR PRODUCT LAUNCHES IN 2015
Product Brand
X and Ace football boots adidas
Messi 15 football boot adidas
Manchester United club kit adidas
Juventus Turin home and away kit adidas
UEFA EURO 2016 DFB home jersey adidas
UltraBOOST running shoe adidas
Springblade problade running shoe adidas
adizero Primeknit Boost running shoe adidas
D Lillard basketball shoe adidas
D Rose 6 basketball shoe adidas
adidas x Marvel Avengers training collection adidas
Terrex Boost outdoor shoe adidas
Originals Superstar shoe adidas
Originals ZX Flux shoe adidas
Originals Tubular shoe adidas
Originals Stan Smith shoe adidas
Originals Yeezy 350 Boost adidas
adidas Originals NMD shoe adidas
adidas Originals x Rita Ora collection adidas
adidas Originals x Pharrell Williams collections (Supercolor and Supershell) adidas
adidas Originals x Kanye West Yeezy Season 1 apparel collection adidas
adidas neo Selena Gomez collections adidas
ZPump Fusion TR running shoe Reebok
Nano 5.0 training shoe Reebok
Skyscape walking shoe Reebok
Reebok Classics x Kendrick Lamar Ventilator shoe Reebok
M1 driver line TaylorMade
R15 driver TaylorMade
Aeroburner metalwoods TaylorMade
adidas adipower Boost golf footwear adidas Golf
Blue and red hybrids Adams
R-Series stick Reebok Hockey
Ribcor skate CCM
RBZ SpeedBurner stick CCM