Reebok 2015 Annual Report Download - page 55

TO OUR SHAREHOLDERS
Our Share
51
1
SUCCESSFUL INVESTOR RELATIONSACTIVITIES
adidas AG strives to maintain close contact to institutional and private shareholders as well as analysts.
In 2015, Management and the Investor Relations team further intensified communication with financial
market participants. In total, we spent 44 days on roadshows (2014: 29) and also spent 19 days presenting
at 13 national and international conferences (2014: 17 days at 12 national and international conferences).
In order to present the adidas Group’s new strategic business plan ‘Creating the New’, an Investor Day
was hosted from March 25 to 26 at the Group’s headquarters in Herzogenaurach, Germany. More than
75 investors and other financial market representatives attended the event in person. In addition, 2015 saw
the launch of the adidas Group’s ‘Investor Relations Tutorial Workshops’. The purpose of these half-day
events is to provide further insights into key strategic areas as well as topics with high relevance due to
specific circumstances. In 2015, the adidas Group hosted two of these workshops in Herzogenaurach, each
with more than 100 investors and analysts attending the event either on site or online.
For the second time in three years, the adidas Group was awarded a Red Dot Communication Design Award
for its Annual Report. Out of over 7,000 submissions, the Red Dot jury chose the best entries of the year
for communication design. In addition, the adidas Group ranked second among all DAX-30 companies in
the ‘Best Annual Report’ ranking of German business magazine ‘Bilanz’, which focuses on the quality of
content and transparency in reporting amongst German corporations.
EXTENSIVE FINANCIAL INFORMATION AVAILABLE ONLINE
We offer extensive information around our share as well as the adidas Group’s strategy and financial
results on our corporate website. Our event calendar lists all conferences and roadshows we attend and
provides all presentations for download. In addition to live webcasts of all major events such as the Annual
General Meeting, Investor Days and our IR Tutorial Workshops, we also offer webcasts of our quarterly
conference calls.
www.adidas-group.com/
investors
05SHAREHOLDER STRUCTURE 1
87%
8%
4%
<1%
Institutional investors
Private investors and undisclosed
holdings
Treasury shares
Members of the adidas Group
Executive and Supervisory Boards
1 As of February 2016.
06SHAREHOLDER STRUCTURE BY REGION 1
33%
26%
21%
9%
6%
5%
North America
United Kingdom
Rest of the world
Germany
Switzerland
France
1 As of February 2016.
87
33
21
5
6
9
26
84<1