Reebok 2015 Annual Report Download - page 13

TO OUR SHAREHOLDERS
Operational and Sporting Highlights
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OPERATIONAL AND
SPORTING HIGHLIGHTS
Q42015
OCTOBER
07.10.
adidas unveils the future of performance footwear
with Futurecraft 3D, a unique 3D-printed running
shoe midsole. The 3D concept is part of the
‘Futurecraft series’ and drives innovation across
all elements of production.
19.10.
Continuing its passionate commitment to
the growth and support of mixed martial arts
around the world, Reebok announces its latest
partnership with undefeated UFC Middleweight
Champion Chris Weidman.
31.10.
adidas celebrates the New Zealand All Blacks
who become the first team to win back-to-back
Rugby World Cups and also to win the competition
three times as they triumph over Australia.
NOVEMBER
02.11.
adidas introduces its Laceless football boot. With
Laceless, players will be able to experience a new
level of fit and pure touch.
05.11.
adidas unveils Futurecraft Leather, a revolutionary
combination of a high-tech manufacturing process
and traditional material to create a completely
seamless upper that enables flex, support and
comfort in one single piece of material.
12.11.
Only two days after the launch of the new home
kit of the German national football team for the
UEFA EURO 2016, adidas reveals the Official
Match Ball of the group stages: Beau Jeu. The
ball is introduced by Zinédine Zidane inside the
world’s first digital football stadium entitled
FUTURE ARENA, visualising a 360° digital
football stadium with 50,000 fans inside.
23.11.
TaylorMade launches Kalea, a women’s exclusive
set of clubs that is designed to deliver meaningful
performance to the female player.
26.11.
CCM introduces its new hockey performance lab
in Montreal, Canada. The lab will contribute to
game-changing products with the technology
that has the power to advance the performance
of hockey and that of the player.
DECEMBER
02.12.
adidas opens a further chapter of its Sport 15
campaign with the film ‘Creators never follow’.
The film stars James Harden who encourages all
athletes to define their own path.
03.12.
Reebok Instagram reaches 500,000 followers.
The brand has achieved more than 3.8 million
engagements on the account.
07.12.
The adidas Group achieves its target of € 2 billion
in net sales in Greater China. In addition, adidas
is the leading women’s sports brand and the
number one sport style and sport casual brand
in Greater China.
08.12.
adidas and Parley for the Oceans unveil a new
footwear innovation which transforms deep-sea
plastic waste into a 3D-printed midsole. The shoe
also has an upper made from ocean plastic.
09.12.
adidas Originals launches NMD, its latest
footwear franchise, at an event in New York City.
The NMD is technically a running shoe, realised
as a lifestyle sneaker that represents in its design
past adidas styles of the Micropacer, the Rising
Star and the Boston Super.
09.12.
adidas reveals the future of production with
its pilot Speedfactory in Germany. With the
use of automated manufacturing production,
Speedfactory creates high-performance sporting
goods faster than ever before and close to the
consumer.
11.12.
adidas Golf announces the release of the new
Tour 360 Boost, the next generation in the
popular Tour 360 franchise.
19.12.
adidas Originals concludes the year with the
release of two more shoes that originate out of
the partnership with Kanye West: Yeezy Boost 350
tan and Yeezy Boost 750 black.